Marketing

As shelter-in-place rules continue to change across the country, it’s an important time for brands to stay connected with consumers. Social media is a tool that makes this possible, and a spike in impression inventory across paid media campaigns underscores its success in doing so. In fact, according to internal reporting data from my company,…

Last week, CommerceNext hosted its Virtual Summit as a forum for information sharing as the retail industry starts to rebuild from the effects COVID-19 has had. Melissa Campanelli, co-founder of Women in Retail Leadership Circle as well as brand and content director, Total Retail, moderated a panel which discussed the impacts of recession on marketing and merchandising…

Gift cards, both physical and digital, have often been viewed (mistakenly) by retailers as strictly a transactional product — in most cases to be rolled out during the Q4 holiday shopping season. However, gift cards hold a lot more value to a retail organization than simply as a product that's purchased in-store or on an…

In episode 257 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Massimiliano Tirocchi, co-founder and chief marketing officer at Shapermint, an online marketplace for women's shapewear. Listen in as Tirocchi discusses the Sharpermind brand, the body-positive message at the core of the brand, and his professional background. He shares how Shapermint adjusted its marketing strategy during the…

Marketing in the midst of a global pandemic is far from business as usual. As social distancing and remote working have become the new normal, the world is experiencing a widespread societal shift that's impacting almost every aspect of our daily and business lives. In fact, Gartner predicts that more than 70 percent of companies…

Verizon Media today announced the launch of Groceries from Walmart, a Yahoo Mail feature that enables users to browse, add to cart, and purchase essential groceries from Walmart within Yahoo Mail. According to Verizon Media, this is the first time that email users can fill a shopping cart from their inbox, streamlining their shopping experience from…

This year, Walmart launched its self-serve ad portal, which helps marketers easily launch search and sponsored ads on the retailer’s e-commerce site. The launch solidifies Walmart's move into the advertising space, as it seeks to keep up with the big three digital advertisers: Amazon.com, Facebook, and Google. For marketers seeking to diversify promotions across channels,…

Data has dramatically redefined the brand experience over the last decade. In some cases, it has migrated from outside the more traditional landscape — being compounded to reveal insight into consumer behavior — to data points that now can highlight why consumers make decisions in real time as they move through the physical world. Needless to…

I'm so excited to announce that I will be moderating a session at the CommerceNext Virtual Summit, taking place July 28-29! Based on the theme “Path to Recovery,” the CommerceNext Virtual Summit is designed to help retailers rebuild after extended store closures and a rapid transformation of e-commerce shaped by COVID-19. During the event, you’ll hear from brands…

Just as many of us needed to adjust our personal day-to-day routines, retailers too, needed to adapt. Compared to just a few months ago, the retail industry has experienced an almost complete overhaul. We’ve seen businesses shift primarily to online, while others have closed shop altogether. And now, with stay-at-home orders beginning to lift in…