Marketing
June 8, 2020 at 5:43 pm
Statista recently published a statistic that drives home the impact COVID-19 has had on virtually every facet of our lives. Since the pandemic, only 3 percent of Americans say they have not made any changes to their lifestyle. For retailers, their journey to reopen will also include changes; changes that will elevate awareness and encourage…
June 5, 2020 at 5:20 pm
Marketing strategies developed for a pre-COVID world are, in the most part, not optimal for the realities of today. Brick-and-mortar retailers will be grappling with the challenges of strengthening their online presence and customer acquisition efforts. Strong online retailers will be facing more competitors, while likely also observing impacts of reduced consumer confidence. In this…
June 4, 2020 at 7:16 pm
Dreamr, a specialized, full-service brand box firm founded by Women in Retail Leadership Circle (WIRLC) partner Patti Hester, has launched the Gratitude Box project, a nonprofit program that enables consumers to gift care boxes to frontline healthcare heroes, first responders, and essential workers who are risking their lives with selfless acts during the COVID-19 crisis.
June 3, 2020 at 4:58 pm
Retailers have used SMS marketing for several years, but the promotional method is always evolving. SMS marketing is another term for text message marketing. When applied to the retail sector, the possibilities are virtually endless. People are accustomed to both receiving and sending texts, so using them to engage with retail brands should come naturally to…
June 2, 2020 at 2:58 pm
With 200 million users worldwide and nearly 20 percent of American students counted as users, Brainly is now the world’s largest online learning community. Not just for the Gen Zers it serves, but also for myself as a student of this increasingly influential demographic. This new generation is being shaped now more than ever as…
June 1, 2020 at 2:49 pm
What if you didn’t have to guess the winning lottery numbers? What if you didn’t have to guess which horse wins the race? What if you didn’t have to guess if your advertisement would be successful? It’s 2020, and there’s no need to guess anymore. Well, at least in advertising. We measured more than 150…
May 28, 2020 at 11:51 am
In this interactive webinar, our expert speakers will discuss the areas you need to prioritize to future-proof your business.
May 26, 2020 at 4:40 pm
Regardless of the circumstance, retailers must meet their customers where they are. With cell phone usage increasing by 56 percent among all consumers since COVID-19 stay-at-home orders have been enforced, retailers must pivot their marketing strategies to meet customers in their new medium of choice: SMS. According to research from BounceX’s COVID-19 retail report, owned…
May 26, 2020 at 3:32 pm
During the Women in Retail and Total Retail Virtual Lounge, held on April 28, Rebecca Minkoff, co-founder and creative director, Rebecca Minkoff, participated in an interview that touched on a wide range of topics. In this video clip, Minkoff notes that out of times of great challenge, such as economic depressions and health pandemics, emerges innovation and truly great companies.
May 26, 2020 at 3:21 pm
As difficult as it might be to envision, the recovery from COVID-19 is inevitable. While marketers are understandably focused on the present day, it’s only a matter of time before the market corrects and people get back to working, shopping, traveling, and going about their lives. The question isn’t just what marketers need to do…
