Marketing

In this video, Editor-in-Chief Joe Keenan interviews Dave Schneider, vice president and chief marketing officer at Red Wing Shoe Company, a global leader in the footwear industry for more than 115 years. Watch as Schneider discusses Red Wing's recent #LaborDayOn initiative, which aimed to help the 25 million unemployed Americans find jobs by switching from promoting…

During the August installment of the Women in Retail and Total Retail Virtual Exchange, Kim Lefko, senior vice president and chief marketing officer of Ace Hardware, participated in a discussion with Sucharita Kodali, vice president and principal analyst at Forrester. The two discussed everything from the observed shifts in consumer behavior during the COVID-19 pandemic to how Ace Hardware has adapted its marketing strategy during this uncertain time.

It’s only September, but 2020 has already been a memorable year for retail — the effects of which will likely be seen for years to come. The COVID-19 pandemic has caused severe swings in spending across industries, geographies and buying channels. As businesses cautiously reopen in regional patches and consumers slowly gain confidence, retail marketers…

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss the 2020 back-to-school season, including an article about this topic recently published by Total Retail titled, “How Retailers Are Navigating the Great Back-to-School Unknown.” The article was authored by Lauren Cooley, senior vice president of retail and brand solutions at…

Typically, the arrival of the back-to-school season is a time for retailers to rejoice and shoppers to revel in the comfort of a familiar ritual. This year, of course, that’s all gone out the window. We’re in uncharted territory, and tentative consumer behavior is driving a high degree of anxiety among retailers. Uncertainty around both…

The realities of the pandemic have made Back to School a tough puzzle for retailers. The nation is divided on how it should approach the upcoming school year, and while no one can define what “school” should look like, brands can play an important role in helping us work out how to prepare. Successful marketers…

In episode 261 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Carly Stein, founder and CEO of Beekeeper's Naturals, a bee-powered natural wellness company that's obsessed with revamping the conventional medicine cabinet. Listen in as Stein discusses the inspiration behind the natural medicines company, her career background, and how she informally tested Beekeeper's Natural products…

The 2020 back-to-school season is going to look very different this year. Following months of remote learning and virtual classes due to the COVID-19 pandemic, many states across the country are uncertain about returning to school in the fall. This leaves a huge question mark in retailers’ campaigns for one of the biggest shopping seasons…

As a kid, Labor Day weekend was always an exciting time. It meant the end of summer, but also the beginning of so many new experiences. New classes, new friends, and new clothes! I now think of these moments through my son’s eyes, with the goal of helping him to prepare for back to school.…

There was a time in my life when I thought deciding what outfit to wear on the first day of school was the most challenging and difficult decision of prepping for a new school year. Boy was I wrong. As summer winds down and the COVID-19 pandemic continues on, schools are faced with much more…