Marketing
June 29, 2020 at 9:01 pm
Today, a retailer’s website is more important than ever. With the coronavirus pandemic dictating where consumers make purchases — increasingly online — retailers have no time for “moving target” projects like website redesigns. As studies show that one-third of marketers are unhappy with their most recent website redesign, it’s time for progressive retailers to improve website…
June 24, 2020 at 5:20 pm
The retail industry is facing an extraordinary challenge. Stay-at-home orders in March drove consumers online, and retailers worked hard to meet the demand for stay-at-home staples, including athleisurewear and electronics. At the same time, retailers worked diligently to keep their own employees safe, whether that meant closing stores or shifting schedules in the warehouse to…
June 23, 2020 at 6:22 pm
Patagonia has joined companies like REI and The North Face, saying it plans to pause advertising on Facebook and Instagram to show support for a movement called ”#StopHateForProfit,” reports CNBC. Last week, a group of six organizations called on Facebook advertisers to pause their spending on the social media platform during the month of July. The groups…
June 23, 2020 at 3:12 pm
During last month's Women in Retail and Total Retail Virtual Lounge, Winnie Park, CEO of Paper Source, touched on everything from how the retailer is weathering the current pandemic to how Park’s leadership style particularly resonates during these challenging times. In this video clip from the session, Park discusses how Paper Source’s marketing and messaging strategy has shifted since the COVID-19 pandemic.
June 22, 2020 at 7:28 pm
In this video, Editor-in-Chief Joe Keenan interviews Bai Gan, chief product officer at Zenni Optical, a leading online retailer of prescription eyewear. Gan discusses how Zenni was ahead of the curve in its response to the COVID-19 pandemic (the company's central manufacturing center is based near Shanghai), and why he feels the eyewear brand is…
June 16, 2020 at 1:36 pm
On March 20, New York Governor Andrew Cuomo issued a stay-at-home order, one no American ever thought they would hear. He ordered all nonessential New York retailers and businesses to close and for residents to stay at home in a necessary effort to limit the spread of COVID-19. Every major city in the U.S. followed…
June 15, 2020 at 7:31 pm
Way back in 1995, Amazon.com made its first-ever customer sale. Within two short months, Amazon was generating $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, with over 54 percent of all product searches occurring on Amazon. In other words, Amazon…
June 11, 2020 at 5:14 pm
Retail has been completely flipped on its head. An industry, which once solely relied on brick-and-mortar locations, has undergone a massive transformation with the introduction of the digital ecosystem. The shift to online and in-app purchases may lead some to believe that physical store locations have been rendered obsolete. However, the reality is that couldn’t…
June 9, 2020 at 4:42 pm
In April, Tinuiti released its Q1 2020 Amazon Ads Benchmark Report, which provided many actionable insights around COVID-19’s impact on Amazon advertising, especially with Amazon Sponsored Products. The results come from anonymized data of over $400 million annual Amazon ad spend under Tinuiti’s management. Take a look at some key findings about upward trends surrounding…
June 9, 2020 at 4:12 pm
Controlling your communication with customers is the best way to ensure that every interaction with them is impactful and meaningful. However, if you’re only renting the channels through which you’re communicating, many factors of your messaging are beyond your control. Take channels like Facebook or Google, for example. These channels are rented, which means the…
