Marketing

Checking in on the Commerce Consumer: You OK?
October 19, 2020 at 11:14 am

For commerce practitioners, be it on the manufacturer, platform or agency side, 2020 has been a mixed bag. For many, it’s come with great gains — think food brands scooping up shoppers who could no longer eat out or wellness brands working the frontlines at home through flu and cold medication. That spike was definitely…

3 Essential Marketing Strategies for a Successful Holiday Season
October 15, 2020 at 5:32 pm

The holiday season will make or break revenue goals for almost every retailer this year. Thankfully, most states resumed in-person shopping in some capacity, but a lot of uncertainty remains about how the retail industry will fare. In this period of uncertainty, there's one constant: this upcoming holiday season will be critical for retailers negatively…

Late to the Party: How to Cater to Last-Minute Shoppers This Year
October 15, 2020 at 5:17 pm

As the holidays quickly approach, many early-bird consumers have already begun rounding up items on their holiday lists, eager to beat the holiday rush. But as any retailer knows, there will inevitably be plenty of shoppers who need a little — or perhaps a lot — of help making that final dash to get their holiday shopping wrapped…

3 Essential Strategies to Address in 2021 Retail Planning
October 14, 2020 at 2:55 pm

While COVID has been an “unprecedented disruption” for business and consumers, it’s clearly been an accelerant for existing trends. For retailers, this includes “Retail Darwinism.” Retailers filing for bankruptcy is nothing new, but regardless of a vaccine or another “unprecedented” event, failure to understand the context that made COVID exacerbate retail’s challenges will only leave…

How E-Commerce Marketers Pivoted in Response to Changing Consumer Needs Post-COVID
October 6, 2020 at 7:04 pm

“The only constant in life is change,” goes the ancient Greek saying. This sentiment has never been more true for retailers than right now. Even under normal market conditions, marketers in the e-commerce industry are constantly course-correcting their plans based on shifting customer needs and trends. It’s part of the job. This adaptability has served…

Attention Retailers: Digital Ads Must Be Personalized
October 6, 2020 at 5:28 pm

2020 has seen massive shifts in the way that brands must communicate with consumers, not only to break through the noise, but resonate with them. Amid the COVID-19 pandemic, and with states in various stages of reopening, it has become more important than ever to ensure that advertising is personalized to meet the moment the…

Welcome to the Connecting Print & Digital Directly Blog
October 6, 2020 at 3:26 pm

Our purpose for this blog is to share our direct marketing experience, particularly around direct mail, catalogs, paid search, and website optimization. Since Stephen Lett founded Lett Direct in 1995, retailers and e-tailers across the country have valued its transparency and educational approach to improve their profitability by planning, executing and analyzing their marketing programs.…

Walmart, Target to Hold Sales Events Opposite Prime Day
September 29, 2020 at 6:07 pm

Amazon Prime Day won't be the only big sales event in October. Walmart and Target have both announced plans to host their own online sales events that just happen to coincide with Amazon's annual shopping fest. On Monday, Walmart said it will be holding a "Big Save" online event that runs Oct. 11 through Oct. 15. Walmart will offer Black…

What Marketers Can Expect in Q4 2020
September 29, 2020 at 2:19 pm

If you had to overhaul your 2020 marketing plan back in March, you’re not alone. If you’ve been holding on to your holiday marketing plans for Q4 with the hope that things would be back to “normal” by now, it’s time to let that go, too. Nothing in 2020 has happened as we planned. Retail…