Marketing
July 23, 2020 at 5:20 pm
Marketing in the midst of a global pandemic is far from business as usual. As social distancing and remote working have become the new normal, the world is experiencing a widespread societal shift that's impacting almost every aspect of our daily and business lives. In fact, Gartner predicts that more than 70 percent of companies…
July 20, 2020 at 4:10 pm
Verizon Media today announced the launch of Groceries from Walmart, a Yahoo Mail feature that enables users to browse, add to cart, and purchase essential groceries from Walmart within Yahoo Mail. According to Verizon Media, this is the first time that email users can fill a shopping cart from their inbox, streamlining their shopping experience from…
July 20, 2020 at 2:27 pm
This year, Walmart launched its self-serve ad portal, which helps marketers easily launch search and sponsored ads on the retailer’s e-commerce site. The launch solidifies Walmart's move into the advertising space, as it seeks to keep up with the big three digital advertisers: Amazon.com, Facebook, and Google. For marketers seeking to diversify promotions across channels,…
July 14, 2020 at 12:52 pm
Data has dramatically redefined the brand experience over the last decade. In some cases, it has migrated from outside the more traditional landscape — being compounded to reveal insight into consumer behavior — to data points that now can highlight why consumers make decisions in real time as they move through the physical world. Needless to…
July 12, 2020 at 10:57 am
I'm so excited to announce that I will be moderating a session at the CommerceNext Virtual Summit, taking place July 28-29! Based on the theme “Path to Recovery,” the CommerceNext Virtual Summit is designed to help retailers rebuild after extended store closures and a rapid transformation of e-commerce shaped by COVID-19. During the event, you’ll hear from brands…
July 6, 2020 at 3:57 pm
Just as many of us needed to adjust our personal day-to-day routines, retailers too, needed to adapt. Compared to just a few months ago, the retail industry has experienced an almost complete overhaul. We’ve seen businesses shift primarily to online, while others have closed shop altogether. And now, with stay-at-home orders beginning to lift in…
July 2, 2020 at 4:29 pm
Today’s consumers are abandoning the creepiness of third-party data. Many retail marketers bought lists of third-party data to guide marketing decisions in the past. What worked before, however, will not produce similar results in the future. As consumers better understand their data, they’ve realized how much value it has. Their personal data has a price,…
July 2, 2020 at 12:04 pm
The old way of using to sex to sell products has been “buy this toothpaste for a whiter, sexier smile” or “buy this sports car to feel sexy” or “buy this shampoo for shiny hair that will make you sexy.” Victoria’s Secret has been using sexy images to sell its lingerie for years, and it…
June 30, 2020 at 3:32 pm
In recent months, we conducted two distinct audits as part of an ongoing series to understand how well brands are capturing and using customer data to deliver personalized marketing experiences. The first Customer Experience Audit focused on women’s retail; the second looked at lifestyle footwear. In both cases, we created distinct audit “shoppers” to interact…
June 29, 2020 at 9:56 pm
Gap is teaming up with Kanye West and Yeezy, his fashion company, for a new clothing line called Yeezy Gap, which will be introduced in the first half of 2021, the companies said on Friday. Yeezy’s design studio, under West’s creative direction, plans to create “modern, elevated basics for men, women and kids at accessible…
