Marketing

How are you coping with the economic setback that’s affected all of us during the COVID-19 outbreak? Have you changed your business model or altered your marketing strategy? If you’re not sure what to do, follow these six steps and you’ll be on your way to keeping your business rolling throughout these challenges: 1. Develop…

At first glance, McDonald's new ads reminding customers about the restaurant's contact-free options such as home delivery and drive-through takeout during the pandemic is a straightforward example of how brands are adapting to the COVID-19 crisis. However, the ads are a lot more clever than that. In fact, they're speaking directly to a major — but…

In approaching the COVID-19 crisis from a marketer’s perspective, the question is how, not if, the world will change when the restrictions are lifted. My intuition relies on what marketers believe and researchers have proven — the repeated behavior learned during this several month crisis will form new consumer habits. In particular, we think the…

There’s no denying the Amazon Marketplace has completely changed the way brands do business with consumers. Close to 70 percent of all online shoppers now begin their product search on Amazon.com, even if they don’t think they will make a purchase on the site. With more than 20 million individuals logging into Amazon every month in…

In episode 246 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alexander Sienkiewicz, chief marketing officer at SwimOutlet, the largest swim retailer in the United States. Listen in as Sienkiewicz discusses the brand's history, its e-commerce offerings, and his career background in retail. He shares how SwimOutlet launched an automated SMS campaign with Attentive, offering inspirational and uplifting…

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published by Total Retail’s sister brand, Women in Retail Leadership Circle, titled, “The New Moms on the Block: How Millennial Moms Approach Trying and Buying,” authored by Elizabeth Fogerty, chief strategy officer at EDGE Marketing. This article is…

As coronavirus maintains its hold on us, we’ve continued to hear words and phrases like “uncharted waters,” “unpredictable,” and “uncertain.” A recent Gartner poll revealed that 34 percent of businesses expect reduced levels of business operations due to COVID-19, and the retail industry is no exception. Sales were down 8.7 percent in March per the…

Welcome to this week's Retail Resources blog post, a curated list of the best content and resources I've seen over the past week that I hope will help you navigate through the coronavirus pandemic. This week I offer information about leadership, interesting data, employment information, and fun stuff that will hopefully help improve your spirits!…

In addition to changing how consumers work, the COVID-19 crisis is also changing how they shop. Instead of going to brick-and-mortar stores to purchase goods, consumers are focusing their shopping online. In fact, among primarily store-based retailers, the number of online orders in the U.S. and Canada were up 56 percent year-over-year for the two…

In this video, Editor-in-Chief Joe Keenan interviews Justin Silverman, co-founder of The Warming Store, an outdoor sporting goods retailer. Watch as Silverman discusses how the brand has been affected by the coronavirus pandemic, how operations and online sales have been impacted, and how Amazon.com's changing strategy during this time has helped increase sales at The…