Marketing
June 23, 2020 at 3:12 pm
During last month's Women in Retail and Total Retail Virtual Lounge, Winnie Park, CEO of Paper Source, touched on everything from how the retailer is weathering the current pandemic to how Park’s leadership style particularly resonates during these challenging times. In this video clip from the session, Park discusses how Paper Source’s marketing and messaging strategy has shifted since the COVID-19 pandemic.
June 22, 2020 at 7:28 pm
In this video, Editor-in-Chief Joe Keenan interviews Bai Gan, chief product officer at Zenni Optical, a leading online retailer of prescription eyewear. Gan discusses how Zenni was ahead of the curve in its response to the COVID-19 pandemic (the company's central manufacturing center is based near Shanghai), and why he feels the eyewear brand is…
June 16, 2020 at 1:36 pm
On March 20, New York Governor Andrew Cuomo issued a stay-at-home order, one no American ever thought they would hear. He ordered all nonessential New York retailers and businesses to close and for residents to stay at home in a necessary effort to limit the spread of COVID-19. Every major city in the U.S. followed…
June 15, 2020 at 7:31 pm
Way back in 1995, Amazon.com made its first-ever customer sale. Within two short months, Amazon was generating $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, with over 54 percent of all product searches occurring on Amazon. In other words, Amazon…
June 11, 2020 at 5:14 pm
Retail has been completely flipped on its head. An industry, which once solely relied on brick-and-mortar locations, has undergone a massive transformation with the introduction of the digital ecosystem. The shift to online and in-app purchases may lead some to believe that physical store locations have been rendered obsolete. However, the reality is that couldn’t…
June 9, 2020 at 4:42 pm
In April, Tinuiti released its Q1 2020 Amazon Ads Benchmark Report, which provided many actionable insights around COVID-19’s impact on Amazon advertising, especially with Amazon Sponsored Products. The results come from anonymized data of over $400 million annual Amazon ad spend under Tinuiti’s management. Take a look at some key findings about upward trends surrounding…
June 9, 2020 at 4:12 pm
Controlling your communication with customers is the best way to ensure that every interaction with them is impactful and meaningful. However, if you’re only renting the channels through which you’re communicating, many factors of your messaging are beyond your control. Take channels like Facebook or Google, for example. These channels are rented, which means the…
June 8, 2020 at 5:43 pm
Statista recently published a statistic that drives home the impact COVID-19 has had on virtually every facet of our lives. Since the pandemic, only 3 percent of Americans say they have not made any changes to their lifestyle. For retailers, their journey to reopen will also include changes; changes that will elevate awareness and encourage…
June 5, 2020 at 5:20 pm
Marketing strategies developed for a pre-COVID world are, in the most part, not optimal for the realities of today. Brick-and-mortar retailers will be grappling with the challenges of strengthening their online presence and customer acquisition efforts. Strong online retailers will be facing more competitors, while likely also observing impacts of reduced consumer confidence. In this…
June 4, 2020 at 7:16 pm
Dreamr, a specialized, full-service brand box firm founded by Women in Retail Leadership Circle (WIRLC) partner Patti Hester, has launched the Gratitude Box project, a nonprofit program that enables consumers to gift care boxes to frontline healthcare heroes, first responders, and essential workers who are risking their lives with selfless acts during the COVID-19 crisis.
