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Marketing
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The holidays are here and e-commerce marketers are mapping out how to cope with the increased demand and competition this year will bring. To compound the seasonal rush, e-commerce continues to accelerate, and businesses are trying to plan ahead to jump-start their 2021 e-commerce sales. As they do, retailers are looking toward omnichannel strategies forโฆ
Weโre living in unprecedented times. Consumer behaviors and shopping habits are changing dramatically, leading us to a โnew normalโ in the soft goods sector. The decisions being made by the major brands are make-it-or-break it, measured by whether they can survive to the other side of the pandemic. Key to navigating these coming months ofโฆ
This holiday season, itโs reasonable for brands and shoppers to feel lost, searching for a responsible and meaningful way to promote and use products amid a global pandemic and fraught political and social environment. Itโs easier now than ever for brands to make a misstep in their marketing and advertising efforts. While thereโs no one-size-fits-allโฆ
A year that has seen a pandemic, social unrest, natural disasters and political turmoil has left consumers stressed out and uncertain about their futures. In this context, the aggressive sales and marketing tactics of previous holiday seasons will not only be less effective in 2020, but can make a brand seem tone deaf. Instead, brandsโฆ
The holiday season can certainly be a demanding time for retailers. Juggling the unpredictability of supply and demand, an increased volume of shoppers, and maintaining a competitive edge are tough. Throw in a global pandemic, and it becomes a whole different "nightmare before Christmas." This year, retailers need to be even more meticulous in theirโฆ
The resilience of retailers, both big and small, has been on full display this year. Faced with stay-at-home orders that limited shopping in physical stores, retailers upgraded their websites and mobile apps to handle more traffic. In addition, they launched new services like curbside pickup. While weโve unfortunately heard numerous reports of businesses having toโฆ
In part one of this series, we explored some of the nuanced factors related to the pandemic that have been driving the growth of commerce advertising. In addition, we offered key takeaways for advertisers to successfully navigate this period of change to manage their programs better. As advertisers better understand the impacts of these uniqueโฆ
Fall is here, and for some that means pumpkin spice lattes, knit sweaters and a family trip to the apple orchard. For us in the retail industry, itโs prep time for the holiday shopping season craze. And with 2020 having its fair share of uncertainties and surprises, many are questioning whatโs in store for theโฆ
As COVID-19 disrupted world economies, consumer buying behavior began to change. The pandemic has led to an increased shift in buying everyday items online, with some experts stating this crisis pushed e-commerce ahead by nearly four years. Already the fastest-growing channel in digital marketing, commerce advertising hasnโt slowed during the global crisis. Even as manyโฆ
In episode 270 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeanne Anderson, senior vice president and general manager of Saatchi Art, the worldโs leading online art marketplace, connecting people with art and artists they love. Listen in as Anderson discusses the company's history and mission, how Saatchi Art has evolved during the COVID-19 pandemic,โฆ