Marketing

For the first time in history, NRF Chapter 1 went virtual. The highly anticipated event saw industry leaders reflect on one of retail’s most turbulent years to date. Consumer shopping behaviors changed seemingly overnight: in-store foot traffic shrunk at an alarming rate, e-commerce and mobile shopping trends boomed, and spending habits prioritized needs over wants.…

2020 is a year we will always remember, yet one we would like to forget. It was a year that changed our lives forever. Some have been affected more than others, but we all have a story to tell. People talk about “the new normal,” but what exactly does that mean to retailers and direct…

Marketers and retailers who have long relied on historical consumer behavior data and trends to guide their omnichannel planning and campaigns are facing a new reality in 2021. The pandemic has not only changed the way consumers shop and purchase products, but also how they choose to engage with brands overall. The biggest change has…

Consumer needs and behaviors are changing rapidly, challenging retail marketers to keep pace with quickly evolving habits and preferences. For example, at the beginning of the pandemic when many airlines were gearing up for the summer vacation travel boom, consumers were shifting their dollars to home goods, loungewear and bread makers, and pausing on airline…

Six months is a long time in marketing. In fact, in the world of experience delivery, it feels like a lifetime ago. From COVID-19 to the election, protests to unemployment, the world has been bouncing from one crisis to the next, seemingly without end. As a marketer, it's impossible to control these external influences and…

The COVID-19 pandemic has spurred drastic shifts within the customer landscape. Shoppers are changing their buying habits and branching out to find new or different solutions to suit their needs. Many of these changes will be permanent, presenting companies and marketing teams with unprecedented challenges for the foreseeable future. One of the more significant customer shifts…

COVID-19 has hit every industry hard. But if something is certain, it’s that the world as we know it is different. As many as 25,000 stores may close this year as businesses continue to feel the impacts of the coronavirus, according to a new report from Coresight Research. In order to stay relevant and adapt,…

In episode 280 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bradford Manning and Bryan Manning, co-founders of Two Blind Brothers, ultra-soft designer clothing funding blindness research. Listen in as Bradford and Bryan discuss the brand story and why they founded Two Blind Brothers, their lack of prior retail experience, and the charitable aspect of…

With the ongoing pandemic continuing to keep many consumers largely at home, digital platforms are getting more attention than ever before, presenting immense opportunity for retailers to influence audiences. Despite the potential of meeting shoppers in these new spaces, however, many brands are cutting campaign spending in an effort to save capital in such uncertain…

The pandemic has created more chaos for the retail industry than arguably for any other. Despite all of the turbulence, the overall strength of the sector hasn't weakened. The COVID-19 lockdowns sparked a pendulum swing away from physical retail to e-commerce, but in the long term, traditional shopping will remain important. According to the latest…