Marketing

There has been a seismic shift in the user identity landscape, led in part by technology giants’ response to recent privacy regulations and constraints. While the shake-up ultimately impacts all aspects of the ad-tech industry, it's worth noting that the initial challenge of scalable consumer identity will undoubtedly lead to new opportunities for advertisers to…

The consumer data privacy topic may feel like a slow rolling, deep water wave, far offshore without imminent threat, but in reality, there are many waves rapidly gaining in size and speed, and they’re hitting all at once. The first ripples started several years ago in the European Union with an abstract-sounding acronym “GDPR” and…

As more people purchase groceries and consumer goods online, time tested in-store strategies such as shelf space and flyers have given way to digital commerce, retail media networks and more. Now, brands that haven't prioritized their e-commerce position are playing a game of catch-up. This is particularly true of brands in the CPG space, where…

Peloton and Adidas announced yesterday that they’re working together to create a new line of athletic apparel and lifestyle gear that come in inclusive sizes and unisex styles. The merchandise — which includes shorts, hoodies, tees, crewnecks, sports bras and jogger pants — sells for $30 to $85. Sizes go up to 2X, and unisex…

While it’s standard practice for marketers to measure the effectiveness of their efforts, there’s a myriad of approaches they can take to do so — and some are vastly more informative than others. For example, a common pitfall for marketers is trying to gauge the success of their endeavors based solely on overall brand revenue…

In episode 289 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Janet Ries, vice president of marketing at Carhartt, a U.S.-based apparel company founded in 1889 known for its workwear. Listen in as Ries discusses Carhartt's partnership with Guinness for St. Patrick's Day, the limited-edition Carhartt x Guinness apparel collection, and why the iconic beer maker…

The movie business has never been only about the movies. In 1878, the first-ever motion picture, commissioned by an American industrialist who founded Stanford University, was created in part, the story goes, to settle a bet. In the 1940s, the major movie studios, guided by the heavy hand of the U.S. government, joined the war…

#StopHateforProfit, COVID-19, a global recession, racial injustice — all events continue to permeate in 2021, plus the events at the Capitol. These are all events that consumers are now expecting brands to take a stand on. In fact, 61 percent of audiences now rate inclusivity as a crucial factor for brand loyalty, amongst others. No…

The oldest members of Gen Z turn 23-years-old this year. Though they may just have voted for the first time and started their first jobs, brands are watching them closely. Companies from startups to legacies know that catching the interest of the next generation means millions in added revenue over time and keeps a brand…

Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.