Marketing

More than 50,000 college student athletes will be eligible to become paid Adidas spokespeople after the sports brand announced a new "name, image and likeness" network for NCAA Division 1 schools. The announcement, made Wednesday, allows the 109 partner schools included in the network to profit off their name, image and likeness (NIL) across 23…

With the ad industry phasing out cookies and third-party trackers, data and privacy concerns and regulations taking center stage on a global scale, and a plethora of logistical issues like labor shortages and supply chain backups impacting inventory, retail brands have had to completely rethink how they approach marketing. Despite all of these challenges, however,…

If 2020 was a year of unprecedented disruption and 2021 was the year that necessitated business agility in order to survive and thrive, then 2022 is most certainly the year of turning resilience into undeniable strength. This series is a peek behind the curtain of eight key initiatives that the January Digital consulting team is…

Five years ago, McKinsey published an article calling ad personalization at scale the “holy grail” of digital marketing for consumer product brands. In those lower customer acquisition cost (CAC) and spray-and-pray Facebook ad strategy days, it was only feasible for marketers at the largest brands to properly implement McKinsey’s recommendations. But that was five years…

2022 is in full swing, and while marketers are “innovating” with applications of new dressings on old sales models, many are missing the paradigm shift that’s also upon us. The machinery of consumerism is in disrepair: supply chains are broken, prices are rising on household goods and other items thanks to inflation, the U.S. Postal…

Something strange has been happening recently with Brand Posts on Amazon.com. In case you’re unfamiliar with them, Brand Posts are Instagram-like entries that companies can add to their pages. They can be about anything — from promotion to simply a quick hello. Historically, these posts have been something of an afterthought for brands, often getting…

The end of third-party cookies is nigh! While Google has delayed the "cookiepocalypse" until 2023, this means there's a little more time for brands to get their future strategies into place. The digital customer journey will look a little different, but the results will be better for consumers and, ultimately, better for brands. What Can…

Email, the longtime workhouse yet sometimes unsung hero of the marketing department, enters 2022 stronger than ever — both in terms of emerging advances in data and technology, as well as its relevance and utilization in the omnichannel tech stack. The sheer volume of the channel is staggering: across the globe, we sent and received…

Consumer expectations and shopping habits are constantly evolving. How brands adapt to the constant evolution, from logistics and staffing to marketing strategy and tactics, ultimately determines whether they stay relevant in consumers’ eyes and their business continues to grow. We’re witnessing another evolution in purchasing behavior, ushering in a new breed of consumers — the…

The retail sector was hit especially hard by the pandemic, with restrictions minimizing in-person sales, supply chain disruptions impacting inventory, and the Great Resignation hitting the labor force. To stay competitive, retailers pivoted to alternative strategies that allowed them to continue to engage with consumers, and keep them coming back for more. An area that…