Marketing

2022 is in full swing, and while marketers are “innovating” with applications of new dressings on old sales models, many are missing the paradigm shift that’s also upon us. The machinery of consumerism is in disrepair: supply chains are broken, prices are rising on household goods and other items thanks to inflation, the U.S. Postal…

Something strange has been happening recently with Brand Posts on Amazon.com. In case you’re unfamiliar with them, Brand Posts are Instagram-like entries that companies can add to their pages. They can be about anything — from promotion to simply a quick hello. Historically, these posts have been something of an afterthought for brands, often getting…

The end of third-party cookies is nigh! While Google has delayed the "cookiepocalypse" until 2023, this means there's a little more time for brands to get their future strategies into place. The digital customer journey will look a little different, but the results will be better for consumers and, ultimately, better for brands. What Can…

Email, the longtime workhouse yet sometimes unsung hero of the marketing department, enters 2022 stronger than ever — both in terms of emerging advances in data and technology, as well as its relevance and utilization in the omnichannel tech stack. The sheer volume of the channel is staggering: across the globe, we sent and received…

Consumer expectations and shopping habits are constantly evolving. How brands adapt to the constant evolution, from logistics and staffing to marketing strategy and tactics, ultimately determines whether they stay relevant in consumers’ eyes and their business continues to grow. We’re witnessing another evolution in purchasing behavior, ushering in a new breed of consumers — the…

The retail sector was hit especially hard by the pandemic, with restrictions minimizing in-person sales, supply chain disruptions impacting inventory, and the Great Resignation hitting the labor force. To stay competitive, retailers pivoted to alternative strategies that allowed them to continue to engage with consumers, and keep them coming back for more. An area that…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jude Hoffner, vice president of product management at NaviStone, a data-driven marketing technology solution turning website visitors into direct mail buyers. Hoffner discusses his career experience in direct marketing, NaviStone's offerings that combine digital retargeting with direct mail, and key takeaways about how direct mail…

In 2022, shoppers are looking for meaningful retail experiences with a personal touch that truly resonate with them. Brands should therefore be turning to innovative new solutions to engage effectively with their audiences. Data shows that over 190 million Americans listen to audio online each month. Furthermore, the U.S. digital audio ad market will rise…

"Phygital" is a hybrid marketing channel that captures customer data to deliver a personalized experience. As the number of online shoppers drives stiffer retail competition, consumers’ loyalty to their established shopping practices appears to be dwindling. Seventy-five percent of consumers reported trying a new shopping behavior since the beginning of the pandemic, and many have…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Meghann York, global head of product marketing and marketing solutions at Emarsys, an SAP company, the omnichannel customer engagement platform trusted by leading brands around the world. Listen in as York discusses her role at Emarsys, how the platform can help today's retail…