Marketing

Retail marketers may be unclenching their teeth knowing the digital industry has two more years to prepare for Google’s clampdown on third-party cookies. However, let’s not get complacent. Industry stakeholders need to make serious moves on solving identity — and for retailers, that means getting serious about their first-party data. If you don’t, you’ll end up…

In the heat of summer, the holiday shopping season can feel like it’s a long way away. Experienced e-commerce merchants know better. Simply put, capitalizing on the holiday season requires a lot of effort, and a lot of advanced planning. If you want to meet those seasonal quotas, you’ll want to start strategizing right away. So, what…

In episode 317 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tim Schroder, senior vice president of marketing at Save A Lot, a limited assortment discount grocer. Schroder discusses the company's offerings and his role, as well as Save a Lot's newly rolled out marketing and branding campaign "Like, A Lot A Lot." He shares why…

Retailers are heading into the 2021 holiday season with hesitancy. The competition will be intense and brands must be ready for the unexpected (see Delta variant). Having said that, there will be plenty of opportunities for retailers to win this holiday season, as long as they identify innovative revenue streams and elevate their customer channel…

Today’s television ad industry owes a lot to digital natives, particularly direct-to-consumer (D-to-C) brands. This growing group of upstarts and disruptors has not only changed the way we as consumers buy everything, but it has also revolutionized the use of converged TV (linear, CTV/OTT, and addressable) for both data-driven performance and strategic reach. Recognizing TV’s…

Digital commerce has emerged as a winning business strategy since 2020 as the COVID-19 pandemic swept the globe. While a number of retailers such as Nike and Williams-Sonoma successfully reached consumers without being able to physically interact with them, most retail brands had to find new and innovative ways to connect with their customers. A…

Leading into the year, I shared three predictions for 2021 with retail marketers. Here’s a quick recap: Retailers will need to rethink traditional calendars. Brands will continue to offer deals for longer periods of time to improve revenue. Retailers will need to leverage affiliate marketing as the key to customer centricity. After a year as…

A company’s success often depends on how many customers it retains and, as a result of those relationships, new customers who are drawn by recommendations and favorable reviews. Marketing plays a creative role in attracting potential buyers, but the funnel concept many businesses have long relied upon doesn’t prioritize the customer experience, which is critical…

Despite physical retailers opening their doors to a higher capacity of people, post-pandemic shoppers don’t have the same habits they did before the pandemic. They're spending less time in stores, with 43 percent moving more quickly in stores than they did before COVID-19, according to a recent Quotient survey. Although advertisers are combatting less time…

As advertisers grapple with the impending deprecation of the third-party cookie and recent mobile identifier restrictions, large retailers are making a noteworthy move into the data market. Amazon.com has obviously paved the way, but more major retailers like Target, CVS, Walgreens, and Walmart have followed suit, likely eyeing Amazon’s ability to use its data to create a formidable advertising…