Marketing

Noam Paransky, chief digital officer of Tapestry, parent company of brands Kate Spade, Coach, and Stuart Weitzman, gave the opening keynote at CommerceNext IRL last month. He focused on how Tapestry has been adapting customer experience and marketing in response to today’s evolving customer needs. Tapestry recorded $1 billion in digital sales growth in two years and…

Increasingly complex market conditions, global operations, and sudden disruptions, such as the COVID-19 pandemic, now demand that retail marketers can respond to new realities at a moment’s notice. Furthermore, retail marketers are under enormous pressure to keep up with fast-paced changes in consumer behavior to deliver a great customer experience while turning masses of data…

E-commerce marketers have been preparing for the future of work for some time now — and it's not simply because they're digital natives. What do e-commerce marketers know that other pros don’t? I’ll unpack that idea by turning to research Sidecar published earlier this year, the 2021 E-commerce Marketer Survey. A key question we asked…

This holiday season already looks different from last year and that’s a really good thing for marketers and brands. Thanks to increased vaccine availability and COVID restrictions easing in many areas, more people are expected to shop and spend on gifts this year. But since the pandemic affected consumer behaviors, marketers will need to shift…

In a digital world with so many choices on where to exert your effort and budget, the question for direct-to-consumer (D-to-C) merchants is really where you should be spending your time and what channels — new or old — can deliver the desired results. Smaller brands cannot be everywhere all the time nor do they…

COVID-19 tested, and continues to test, experiential marketing like no other marketing discipline. “Pivot” was the most frequently used term last year, but in truth, the smartest agencies didn’t pivot so much as elevate into territories where smarter, more strategic insights and thought became the key currency. As we begin to re-enter experiential marketing in…

In episode 319 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jill Feldman, vice president and general manager of Kids Foot Locker, the children's brand under Foot Locker, Inc. Feldman discusses Kids Foot Locker's success during this year's back-to-school season, the target demographic for the retailer, and the dynamic of both parents and children influencing…

We’ll discuss key findings from Merkle’s 2020 retail media research and share actionable tips for retailers and brands.

Lands’ End’s chief customer officer, Sarah Rasmusen, thinks a lot of brands are forgetting about her generation. At the CommerceNext IRL conference last month in New York City, Rasmusen made the argument for why companies should be paying greater attention to the customer segment known as Generation X, defined by the Pew Research Center as…

In April, the U.S. Supreme Court issued an opinion in a major case pertaining to Facebook that was viewed as favorable to the contact center industry and a blow to the Telephone Consumer Protection Act (TCPA). However, many states began reviewing their own calling guidelines and refining them accordingly. Florida passed an update (SB 1120)…