Marketing

If you wait until autumn to prepare for the 2022 holiday season, you’re already too late. Retail marketers must start planning months to even a year ahead of the season. That’s because it takes time to properly prepare for the critical revenue opportunities the holiday season presents. Also, shoppers are starting their holiday browsing and…

This episode was recorded live at CRMC 2022 in Chicago. In episode 362 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Zachary Burgeson, director of performance marketing at Christy Sports, the second-largest outdoor rental company for winter sports in the U.S. In the wide-ranging interview, Burgeson discusses the Christy Sports business and his role (0:47),…

It would be an understatement to say how we advertise and how brands are built have changed a lot in the last few years. However, the main tenets of presenting a brand proposition that leads consumers to select yours repeatedly remain the same. Over the last hundred years, sales were rewarded to manufacturers and retailers…

In episode 361 of Total Retail Talks, Tom Kuypers, senior vice president of marketing and advertising at Ollie's Bargain Outlet, an American chain of discount closeout retail stores, discusses how the retailer's marketing strategy has evolved as the business grows. He shares how Ollie's marketing team targets both existing and new customers with digital efforts, and how they utilize customer data to inform strategy decisions, among other topics.

Last year’s back-to-school shopping season was defined by two trends. The first: increased spending. Families with elementary and high school-aged students were on track to spend over $37 billion in 2021, up from the $33 billion they spent in 2020, while spending for college-aged students topped $70 billion. The second trend: consumers kicked off their…

For the past several years, the phrase, “print is dead!” has been ringing in every marketer’s ear and often echoes in the background of post-pandemic marketing articles. The apocalyptic, knee-jerk reaction to the explosive growth of digital channels is understandable, with staggering statistics such as continued projected double-digit growth through 2023 for the e-commerce retail…

In episode 359 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lisa Erickson, senior director of customer relationship management and loyalty at Sleep Number, the leader in sleep health, science, and smart bed innovation. Erickson discusses her professional background and current role, how Sleep Number is differentiating itself by transitioning to a well-being brand that sells sleep, and how its loyalty program drives long-term customer engagement and education.

Parents and students recently celebrated the end of another school year, and marketers are already thinking ahead about the next one. Back-to-school budgets are starting to be planned, and new data from Rakuten Advertising shows that shopping habits will look a bit different from what we quickly dubbed “the new normal.” According to the survey, most…

It looks like Back to School 2022 will finally mark a return to the return-to-school shopping habits experienced pre-pandemic. Despite the return to in-person learning in the physical classroom, data from Mintel, a global market intelligence agency, found that parents and students will still be depending on digital channels for their back-to-school shopping customer journey.…

This episode was recorded at CRMC 2022 in Chicago. In episode 358 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Nadina Guglielmetti, vice president and general manager of marketing at The Vitamin Shoppe, a vitamin and supplement retailer. Guglielmetti discusses the impact of The Vitamin Shoppe's recent brand refresh on its marketing strategy (0:51) and how the…