Marketing

SMS Delivers Customer Learnings for Paper Source
August 29, 2022 at 3:56 pm

This episode was recorded live at CRMC 2022 in Chicago. In episode 364 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Isabelle Darby, director of marketing at Paper Source, the premier paper store for unique gifts, crafts, stationery and more. Darby discusses her current role and career background (0:47), why Paper Source is investing in…

A Return to Normal for the Back-to-School Shopping Season
August 29, 2022 at 3:47 pm

Back-to-school marketers have dealt with a volatile and challenging past couple of years. At the start of the pandemic, schools closed their doors and back-to-school shopping was focused on technology that would allow students to learn from the safety of their homes. Once schools reopened, many adopted a hybrid approach where at-home technology was still…

OOH Solved the Privacy Problem Before the Internet
August 29, 2022 at 12:31 pm

In order to paint an accurate picture of consumers’ likes, dislikes and shopping history (sometimes even shopping future!), personal data is gold to advertisers. However, every day we hear about social media networks violating individual privacy. Social tracking. Data collection. Breaches. Phishing. Malware. Bot attacks. In 2020, more than 155.8 million individuals were affected by…

How French Toast Adaptive is Helping All Kids Get Dressed for School
August 25, 2022 at 6:20 pm

Back-to-school is upon us and with it comes a big business opportunity — not just for computers and supplies, but adaptive apparel as well. Schoolwear brand French Toast recently launched a new adaptive wear line, French Toast Adaptive, ahead of the back-to-school season. In this video interview, Alyson Shapero, vice president of brand, digital and wholesale…

How Retailers Can Win Over Gen Z
August 25, 2022 at 9:04 am

Gen Z is becoming one of the most powerful generations in terms of consumer purchasing power, and the young shoppers are already the economy’s leading tastemakers. Therefore, it’s no surprise that retailers are competing for their attention. But how can they stand out? Retailers can begin to command Gen Z’s dollars by understanding the nuances…

Prime Day Reflections to Prime Marketers for Holiday Planning 2022
August 23, 2022 at 6:01 pm

Prime Day 2022 is fading from the rearview mirror — the numbers are in and the trades have spoken. Yet, I find myself reflecting on some key learnings from this year that, as a marketer, I feel are important to share with brands looking to maximize their Prime Day presence and keep visibility high for…

Inside ExxonMobil's Agile Approach to Loyalty CX, Powered by Comarch
August 22, 2022 at 6:29 pm

This episode was recorded live at CRMC 2022 in Chicago. In episode 363 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Yan Cote, director of consumer marketing at ExxonMobil, the world's largest publicly traded international oil and gas company, and Jerry Filipiak, CEO of North America and director of research and development at Comarch, a global…

The Best Time to Start Preparing for the 2022 Holiday Season Was Yesterday
August 15, 2022 at 7:25 pm

If you wait until autumn to prepare for the 2022 holiday season, you’re already too late. Retail marketers must start planning months to even a year ahead of the season. That’s because it takes time to properly prepare for the critical revenue opportunities the holiday season presents. Also, shoppers are starting their holiday browsing and…

Christy Sports Fuels Peak Season Sales With Year-Round Marketing
August 15, 2022 at 5:41 pm

This episode was recorded live at CRMC 2022 in Chicago. In episode 362 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Zachary Burgeson, director of performance marketing at Christy Sports, the second-largest outdoor rental company for winter sports in the U.S. In the wide-ranging interview, Burgeson discusses the Christy Sports business and his role (0:47),…

Modern Measurement: The Subtle Art of Generating Results and ROI
August 8, 2022 at 4:40 pm

It would be an understatement to say how we advertise and how brands are built have changed a lot in the last few years. However, the main tenets of presenting a brand proposition that leads consumers to select yours repeatedly remain the same. Over the last hundred years, sales were rewarded to manufacturers and retailers…