Marketing

Recent research by HubSpot revealed that 39 percent of media planners who use NFTs say they have the best return on investment of any channel in their media mix. Yet, for many marketers, NFTs are still an undiscovered territory, with 16 percent surveyed saying they plan to use NFTs for the first time this year.…

Privacy changes have forced marketers to consider how they can consensually obtain consumer data, inspiring debate over whether zero-party data exists and how it differs from first-party data. While first-party data refers to information brands collect directly from consumers, zero-party data, as defined by Forrester, refers to information that consumers proactively and knowingly give organizations.…

Retailers don’t have to guess what shoppers’ buying motivations will be this Black Friday and Cyber Monday (BFCM) and which marketing channels should generate holiday sales. According to a LoyaltyLion survey of 2,000 American consumers, 68 percent said they’ll prioritize brands they know and trust for their BFCM purchases, and 80 percent said early access…

It’s been over two years since a deadly virus disrupted the world, causing, for most, a sudden shift in their life trajectory. Some said goodbye to careers, family members or relationships — and said a cautious hello to an unprecedented new beginning. The pandemic not only launched a new way of living, but a new…

Nearly a quarter of Americans have started saving for the holidays already. At the same time, inflation concerns are real. Gartner reported that over 40 percent of consumers believe companies are hiking prices to increase profits, and 65 percent will likely pull back spending in one area they’ve traditionally purchased in. However, brands can still…

This video features a panel discussing effective collaboration between marketing and IT departments from Total Retail Tech 2022 in Nashville. Speakers include Karen Beebe, Chief Technology Officer, Bealls, Inc.; Jann Parish, Chief Marketing Officer, francesca's; Kristen Gasior, Chief Transformation Officer, Balsam Brands; and moderator Sucharita Kodali, Vice President, Principal Analyst, Forrester. Retail marketing has virtually exploded…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss key learnings from this past July's Prime Day that can help brands maximize success during the iteration of the sale as well as the upcoming holiday shopping season. This topic was covered in Total Retail's recently published article, "Prime Day…

The shift from physical to digital retail was well underway before the pandemic hit, but the closure of physical locations has accelerated the trend. This has exposed a weakness in sales for many retailers that have been slow to adapt to the changing marketplace. Retailers that don't embrace emerging trends and technologies will continue to…

J.Jill has entered a new chapter in its brand evolution with the launch of its Welcome Everybody campaign, which includes an expanded product assortment. In this video interview, Total Retail's Joe Keenan speaks with Claire Spofford, CEO of J.Jill, about the brand's new initiative to provide one size-integrated shopping destination for all women with price parity across…

The kids are already headed back to school, and the way parents shopped for them will be an indicator of holiday purchase patterns. This year, major macro retail trends at play are upending how consumers shop as they prioritize different factors in their consideration process. Let’s look at how holiday 2022 might mimic back-to-school shopping…