Marketing

How Marketers Can Gather Zero-Party Data Through Promotions
November 17, 2022 at 11:51 am

Deal-based marketing has often been associated with competing for customers based on the lowest possible price point. Traditionally brands that needed to sell products or tickets in a hurry partnered with deals sites to move these items at a large discount. However, this model doesn't maximize the potential value of deal-based marketing. During the past…

The Complete Guide to Live Shopping
November 9, 2022

The all-inclusive, step-by-step playbook with tips, best practices, and use cases to help you implement a live shopping strategy that profits.

3 Data-Powered Recommendations for Marketers When Navigating the 2022 Holiday Shopping Season
November 8, 2022 at 12:08 pm

Data will play an instrumental role for marketers this holiday season. With ongoing issues like excess inventory, supply chain bottlenecks, and the impact of rising prices on consumers, the 2022 holiday shopping season is requiring marketers to adjust to a challenging ecosystem to reach the right customers and make the most of every moment. Real-time…

Changing Seasons: How Brands Can Ensure Their Messaging is Event-Specific
November 8, 2022 at 10:20 am

Thanksgiving and the holiday season is just around the corner. In a chaotic and ever-changing world, fixed calendar events like these provide predictable and unifying anchor points. No wonder, then, that so many marketing plans are now seasonal. Retailers are once again preparing campaigns and promotional events against a new set of seasonal tentpole events.…

Make the Most of Limited Holiday Budgets With Out-of-Home Advertising
November 3, 2022 at 11:36 am

It may be fall but advertisers are already in a mad dash to reach consumers for the upcoming holiday season. Unfortunately, inflation and supply chain issues have thrown shopper behavior and budgets into unpredictable territory. Furthermore, advertisers face high costs and big shifts in the effectiveness of broadcast and digital advertising mediums. Out-of-home (OOH) advertising…

How to Effectively Communicate the Big Ideas That Set Your Business Apart From Other Brands This Holiday Season
November 3, 2022 at 11:12 am

With unprecedented global economic challenges, retailers should dedicate their efforts and resources to what they can control during the upcoming holiday season. In the previous year, the retail sector achieved a 16 percent growth driven by various factors. For instance, the stabilizing job market and government stimuli boosted discretionary income, thus supporting consumers' purchasing potential.…

Meeting Loyalty Members in the Moment
November 2, 2022 at 2:20 pm

Retail loyalty programs of all types are seeing significant adoption and participation growth. Starbucks, for example, announced in its Q2 2022 report that members of its Starbucks Rewards program increased by 17 percent to 26.7 million active members. Those members represent over half the company’s revenues. In grocery, Albertsons Companies began 2022 with 30 million…

Why Retail Media Networks Should Support BIPOC-Owned Publishers
October 25, 2022 at 11:37 am

In the past few years, both brands and retailers have worked toward diversity, equity, and inclusion (DEI) goals by reallocating budget to support diverse-owned businesses on both the media publisher side and the media buyer side. Retail Media Has a Stake in the Game as Media Owners Retail media is the fastest-growing segment of digital…

New Email and SMS Marketing Report Showcases Their Value to Brands
October 17, 2022 at 11:19 am

A pullback on consumer spending, high inflation, and an uncertain holiday season. Toss in paid social’s cost and targeting effectiveness being in a state of perpetual fluctuation and retailers find themselves faced with a myriad of challenges in trying to increase sales and maximize return on investment. To maximize sales and profits, brands need to…

How NFT-Based Marketing Helps Brands Improve Customer Loyalty and Increase Revenue
October 13, 2022 at 2:01 pm

Recent research by HubSpot revealed that 39 percent of media planners who use NFTs say they have the best return on investment of any channel in their media mix. Yet, for many marketers, NFTs are still an undiscovered territory, with 16 percent surveyed saying they plan to use NFTs for the first time this year.…