Marketing

This video features a panel discussing effective collaboration between marketing and IT departments from Total Retail Tech 2022 in Nashville. Speakers include Karen Beebe, Chief Technology Officer, Bealls, Inc.; Jann Parish, Chief Marketing Officer, francesca's; Kristen Gasior, Chief Transformation Officer, Balsam Brands; and moderator Sucharita Kodali, Vice President, Principal Analyst, Forrester. Retail marketing has virtually exploded…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss key learnings from this past July's Prime Day that can help brands maximize success during the iteration of the sale as well as the upcoming holiday shopping season. This topic was covered in Total Retail's recently published article, "Prime Day…

The shift from physical to digital retail was well underway before the pandemic hit, but the closure of physical locations has accelerated the trend. This has exposed a weakness in sales for many retailers that have been slow to adapt to the changing marketplace. Retailers that don't embrace emerging trends and technologies will continue to…

J.Jill has entered a new chapter in its brand evolution with the launch of its Welcome Everybody campaign, which includes an expanded product assortment. In this video interview, Total Retail's Joe Keenan speaks with Claire Spofford, CEO of J.Jill, about the brand's new initiative to provide one size-integrated shopping destination for all women with price parity across…

The kids are already headed back to school, and the way parents shopped for them will be an indicator of holiday purchase patterns. This year, major macro retail trends at play are upending how consumers shop as they prioritize different factors in their consideration process. Let’s look at how holiday 2022 might mimic back-to-school shopping…

Despite mounting inflation and an unpredictable future, the estimated back-to-school market size will reach $34.4 billion this year, up 24 percent since 2019. Even amid a looming recession, shoppers are expected to turn out in droves, and retailers stand to gain serious profits — so long as they can properly capitalize on advertising campaigns and get…

This episode was recorded live at CRMC 2022 in Chicago. In episode 364 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Isabelle Darby, director of marketing at Paper Source, the premier paper store for unique gifts, crafts, stationery and more. Darby discusses her current role and career background (0:47), why Paper Source is investing in…

Back-to-school marketers have dealt with a volatile and challenging past couple of years. At the start of the pandemic, schools closed their doors and back-to-school shopping was focused on technology that would allow students to learn from the safety of their homes. Once schools reopened, many adopted a hybrid approach where at-home technology was still…

In order to paint an accurate picture of consumers’ likes, dislikes and shopping history (sometimes even shopping future!), personal data is gold to advertisers. However, every day we hear about social media networks violating individual privacy. Social tracking. Data collection. Breaches. Phishing. Malware. Bot attacks. In 2020, more than 155.8 million individuals were affected by…

Back-to-school is upon us and with it comes a big business opportunity — not just for computers and supplies, but adaptive apparel as well. Schoolwear brand French Toast recently launched a new adaptive wear line, French Toast Adaptive, ahead of the back-to-school season. In this video interview, Alyson Shapero, vice president of brand, digital and wholesale…