Marketing

Duluth Trading Company's Blueprint for Success in 2023 and Beyond
January 30, 2023 at 3:26 pm

Duluth Trading Company is known for its durable, quality products and cheeky marketing campaigns that connect with its primarily male customer base. That formula has served the company well over the years. However, Duluth Trading Co. recognizes that to continue to grow the business it can't rest on its laurels. The business must evolve to…

How Retailers Can Capture the Full Potential of Retail Media Networks in 2023
January 24, 2023 at 12:53 pm

Most retailers are now highly focused on building their own retail media networks (RMNs), offering onsite and offsite inventory. And why not? Retail media networks, when done well, offer a stream of high-profit cash that can be up to 1.5 percent of a retailer’s gross revenues, at margins north of 50 percent. The cookie-less future…

The Value of Advertising During a Recession
January 24, 2023 at 12:18 pm

Coming off a historic Black Friday and Cyber Monday performance, with sales at $9.12 billion and $11.3 billion respectively, according to Adobe Analytics, U.S. retailers can breathe a small sigh of relief. However, looking beyond the busy holiday shopping season is critical. With many economists predicting the country will enter a recession in 2023 and…

4 Digital Marketing Resolutions That Retailers Should Keep in Mind in 2023
January 24, 2023 at 11:57 am

There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most…

Volcanica Coffee's Founder and CEO on the Impact of Authentic Brand Storytelling
January 19, 2023 at 8:14 pm

Maurice Contreras is founder and CEO of Volcanica Coffee, a specialty coffee roaster that imports 150-plus exotic coffees from volcanic regions around the world. While at the National Retail Federation Big Show in New York City earlier this week, Editor-in-Chief Joe Keenan spoke with Contreras about the company and his career background, the online shopping…

3 Tips for Successful Ad Campaigns in 2023
January 19, 2023 at 7:36 pm

Privacy changes, a looming recession and eroding consumer spending power were just a few headlines that disrupted marketing strategies in the past year. As a result, you likely saw several industry shifts that impacted the way you reached shoppers in 2022. Going into the new year with so many changes and likely more to come,…

How Macy's is Engaging Customers Through its Own Your Style Platform
January 9, 2023 at 5:30 pm

In episode 383 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Abigail James, senior vice president of marketing at Macy's. During the wide-ranging conversation James discusses Macy's 2022 holiday season strategy (1:03), the customer behavior trends the department store chain has observed over the past few months (3:30), and how those behaviors will influence its…

5 Marketing Tips to Position Your Brand for Success in 2023
January 5, 2023 at 5:04 pm

Total Retail recently published its Top 50 Tips of 2022 report. This annual feature includes advice on how to run a more efficient and profitable retail business, and covers multiple functions for doing so, including marketing. Below are five tips designed for retail marketers that will help them position their brands for success in 2023…

5 Key Omnichannel Marketing Tips Retailers Can Implement
December 20, 2022 at 8:11 pm

With holiday shopping in full swing, retailers are executing on months of planning to ensure consistent sales in an ever-changing consumer climate. By focusing on the omnichannel consumer journey and delivering a consistent experience for customers throughout their path to purchase, brands will be able to maximize their efficacy this season and beyond. According to…

How francesca’s is Optimizing Holiday Marketing and Informing 2023 Strategy
December 19, 2022 at 6:55 pm

In episode 381 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jann Parish, chief marketing officer at francesca’s, a leading women’s clothing boutique with nearly 500 U.S. retail locations and a robust e-commerce platform. Parish discusses the consumer behavior she's seen from francesca's shoppers during this holiday season (1:33), how her marketing team is staying nimble…