Marketing
It may be fall but advertisers are already in a mad dash to reach consumers for the upcoming holiday season. Unfortunately, inflation and supply chain issues have thrown shopper behavior and budgets into unpredictable territory. Furthermore, advertisers face high costs and big shifts in the effectiveness of broadcast and digital advertising mediums. Out-of-home (OOH) advertisingโฆ
With unprecedented global economic challenges, retailers should dedicate their efforts and resources to what they can control during the upcoming holiday season. In the previous year, the retail sector achieved a 16 percent growth driven by various factors. For instance, the stabilizing job market and government stimuli boosted discretionary income, thus supporting consumers' purchasing potential.โฆ
Retail loyalty programs of all types are seeing significant adoption and participation growth. Starbucks, for example, announced in its Q2 2022 report that members of its Starbucks Rewards program increased by 17 percent to 26.7 million active members. Those members represent over half the companyโs revenues. In grocery, Albertsons Companies began 2022 with 30 millionโฆ
In the past few years, both brands and retailers have worked toward diversity, equity, and inclusion (DEI) goals by reallocating budget to support diverse-owned businesses on both the media publisher side and the media buyer side. Retail Media Has a Stake in the Game as Media Owners Retail media is the fastest-growing segment of digitalโฆ
A pullback on consumer spending, high inflation, and an uncertain holiday season. Toss in paid socialโs cost and targeting effectiveness being in a state of perpetual fluctuation and retailers find themselves faced with a myriad of challenges in trying to increase sales and maximize return on investment. To maximize sales and profits, brands need toโฆ
Recent research by HubSpot revealed that 39 percent of media planners who use NFTs say they have the best return on investment of any channel in their media mix. Yet, for many marketers, NFTs are still an undiscovered territory, with 16 percent surveyed saying they plan to use NFTs for the first time this year.โฆ
Privacy changes have forced marketers to consider how they can consensually obtain consumer data, inspiring debate over whether zero-party data exists and how it differs from first-party data. While first-party data refers to information brands collect directly from consumers, zero-party data, as defined by Forrester, refers to information that consumers proactively and knowingly give organizations.โฆ
Retailers donโt have to guess what shoppersโ buying motivations will be this Black Friday and Cyber Monday (BFCM) and which marketing channels should generate holiday sales. According to a LoyaltyLion survey of 2,000 American consumers, 68 percent said theyโll prioritize brands they know and trust for their BFCM purchases, and 80 percent said early accessโฆ
Itโs been over two years since a deadly virus disrupted the world, causing, for most, a sudden shift in their life trajectory. Some said goodbye to careers, family members or relationships โ and said a cautious hello to an unprecedented new beginning. The pandemic not only launched a new way of living, but a newโฆ
Nearly a quarter of Americans have started saving for the holidays already. At the same time, inflation concerns are real. Gartner reported that over 40 percent of consumers believe companies are hiking prices to increase profits, and 65 percent will likely pull back spending in one area theyโve traditionally purchased in. However, brands can stillโฆ