Marketing

Don't believe the hype. Personalization isn't the Holy Grail of marketing. Not every marketing message needs to be — or should be — personalized. There are some compelling and specific use cases for personalization, such as when someone uploads a product to the shopping cart and doesn't follow through with a purchase. The Bayard Institute reports…

Consumer buyer trends have rapidly shifted due to macroeconomic pressures. Although inflation has been slowing over the last several months, consumer perceptions of high prices persist. Many carried the burden of the high cost of living wrought by inflation into their 2023 attitudes and behaviors. At the 2023 Gartner Marketing Symposium/Xpo, I discussed how marketing…

Not only are Gen Z not shopping like their parents, they're actively trying hard not to. After all, they have their own channels now, ones that they navigate with facility — the very channels that their elders will often avoid altogether. The behaviors of Gen Z (those born between 1997 and 2012) as they become…

Retail media represents a red-hot growth category within the advertising landscape. eMarketer is expecting U.S. retail media spending to top $45 billion this year. In terms of the impact of retail media networks (RMNs) and the evolution of the business models that drive them, we’re just getting started. Ultimately, we’re going to see a major…

In episode 402 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Austin Leonard, head of sales at Sam's Club MAP, the retail advertising business at the membership-only retail warehouse clubs owned and operated by Walmart, Inc. Leonard discusses his role at Sam's Club (0:55), the launch of real-time intelligently retargeted display advertising via its Member…

What makes an Amazon.com seller stand out on such a mammoth platform? What turns some sellers into Amazon Marketplace success stories and leaves others practically invisible? A leading brand on Amazon is one that manages to be a top seller in its category. However, volume alone doesn't determine a leading brand; many large retailers dominate…

For retailers that have spent years or decades building up their businesses, stores have been shaped into castles — absolute domains where the retailers are able to control the infrastructure through a complete understanding of what, when and how they sell. Endcaps, wobblers, shelf talkers and other essential tools shaped what we can now consider…

Current economic factors mean marketers must use their shrinking budgets wisely. Yet brand marketers continue to waste about 25 percent of these precious dollars because they’re not effectively using the correct data or insights to best understand their customers and unengaged audiences. The Most Prominent Mistakes Marketers Are Making “The definition of insanity is doing…

It may seem early to think about the retail holiday season, but now is the perfect time to start planning for the busiest time of year. Despite concerns about rising interest rates and inflation, the National Retail Federation (NRF) reports that U.S. retail sales grew 5.3 percent during the 2022 holiday season. Many experts anticipate…

In episode 399 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt Repicky, senior vice president and chief brands officer at Tailored Brands, a leading omnichannel retailer featuring brands Men’s Wearhouse, Jos. A. Bank, Moores, and K&G Fashion Superstore. Listen in as Repicky provides an overview of the Tailored Brands portfolio and his role within the…