Marketing

Typically, consumers have two decision-making styles: those who exhaustively research multiple options before making a purchase (aka the “thorough” shopper) and those who purchase the first decent choice that fits their preferences (aka the “efficient” shopper). Retailers that understand this distinction can shape their approaches to acquire and retain customers, including developing content and leveraging…

Will the holiday season help to bring the sparkle back into our lives or will consumers have themselves a miserable little Christmas? Numerical data signals the latter. Research by KPMG shows that 85 percent of consumers are somewhat, moderately or extremely concerned about inflation ahead of the holidays. With increased costs and supply and demand…

E-commerce exploded during the pandemic, growing by 50 percent in just a couple years. This incredible growth came hand-in-hand with an increase in retail media networks (RMNs), which help retailers grow their online advertising business and allow brands to put their product ads right in front of online shoppers who may be looking for a…

Talks of an impending recession have brands scrutinizing marketing costs more diligently. Retailers are also seeking ways to bolster the bottom line as consumers tighten their grips on their wallets. Amidst the ongoing recessionary pressure, data collaboration, specifically retail media networks (RMNs), has become increasingly popular for its ability to help brands gain insights on…

Retail media networks (RMNs) have been dominating the e-commerce conversation as retailers look for new revenue streams amid increasing margin pressure, inflation and ongoing supply chain challenges. These networks serve as a kind of digital end-cap display for brands, giving them a way to optimally position their products on a website for easy discovery —…

Just like that, the holiday season is upon us. For brands everywhere, it's time to promote your gifting offering. This season will pose new challenges with rising media costs, shifting consumer sentiment, and declining digital measurement capabilities post Apple ATT. However, this year also presents new opportunities with consumers looking to celebrate a true post-pandemic…

Deal-based marketing has often been associated with competing for customers based on the lowest possible price point. Traditionally brands that needed to sell products or tickets in a hurry partnered with deals sites to move these items at a large discount. However, this model doesn't maximize the potential value of deal-based marketing. During the past…

The all-inclusive, step-by-step playbook with tips, best practices, and use cases to help you implement a live shopping strategy that profits.

Data will play an instrumental role for marketers this holiday season. With ongoing issues like excess inventory, supply chain bottlenecks, and the impact of rising prices on consumers, the 2022 holiday shopping season is requiring marketers to adjust to a challenging ecosystem to reach the right customers and make the most of every moment. Real-time…

Thanksgiving and the holiday season is just around the corner. In a chaotic and ever-changing world, fixed calendar events like these provide predictable and unifying anchor points. No wonder, then, that so many marketing plans are now seasonal. Retailers are once again preparing campaigns and promotional events against a new set of seasonal tentpole events.…