Marketing

Maurice Contreras is founder and CEO of Volcanica Coffee, a specialty coffee roaster that imports 150-plus exotic coffees from volcanic regions around the world. While at the National Retail Federation Big Show in New York City earlier this week, Editor-in-Chief Joe Keenan spoke with Contreras about the company and his career background, the online shopping…

Privacy changes, a looming recession and eroding consumer spending power were just a few headlines that disrupted marketing strategies in the past year. As a result, you likely saw several industry shifts that impacted the way you reached shoppers in 2022. Going into the new year with so many changes and likely more to come,…

In episode 383 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Abigail James, senior vice president of marketing at Macy's. During the wide-ranging conversation James discusses Macy's 2022 holiday season strategy (1:03), the customer behavior trends the department store chain has observed over the past few months (3:30), and how those behaviors will influence its…

Total Retail recently published its Top 50 Tips of 2022 report. This annual feature includes advice on how to run a more efficient and profitable retail business, and covers multiple functions for doing so, including marketing. Below are five tips designed for retail marketers that will help them position their brands for success in 2023…

With holiday shopping in full swing, retailers are executing on months of planning to ensure consistent sales in an ever-changing consumer climate. By focusing on the omnichannel consumer journey and delivering a consistent experience for customers throughout their path to purchase, brands will be able to maximize their efficacy this season and beyond. According to…

In episode 381 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jann Parish, chief marketing officer at francesca’s, a leading women’s clothing boutique with nearly 500 U.S. retail locations and a robust e-commerce platform. Parish discusses the consumer behavior she's seen from francesca's shoppers during this holiday season (1:33), how her marketing team is staying nimble…

Retailers are facing challenging times. A persistent pandemic, inflation, supply chain disruption, and competition from giants is forcing smaller and mobile-only retailers to get crafty to avoid slipping margins. On top of all this, mobile marketers are facing ecosystem changes around privacy that are making it harder to tailor messages to prospects and acquire new…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mariam Asmar, vice president of strategic consulting at Braze, a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. Asmar discusses her professional background and the Braze business (1:00), her take on the state of the e-commerce industry…

The most wonderful time of the year is quickly approaching. Prior years might have had a somewhat leisurely “brush a leaf off your sweater/carve a pumpkin/get ready for the holiday season” rhythm. However, this year, the holidays begin … now. That’s a combination of careful consumer behavior from last year (when according to the National…

It’s no surprise this year’s holiday season might look different, arriving during a time of historically high inflation mixed with ongoing recession fears. But despite pandemic-related challenges and supply chain disruptions creating concerns during last year’s holiday spending, it was a record-breaking season for consumers. Still, due to so much economic uncertainty, 63 percent of…