Marketing

How Retail Media Will Scale the Garden Walls
May 22, 2023 at 4:13 pm

Retail media represents a red-hot growth category within the advertising landscape. eMarketer is expecting U.S. retail media spending to top $45 billion this year. In terms of the impact of retail media networks (RMNs) and the evolution of the business models that drive them, we’re just getting started. Ultimately, we’re going to see a major…

How Sam's Club is Enhancing Member and Advertiser Experiences With Real-Time Retargeting
May 22, 2023 at 2:51 pm

In episode 402 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Austin Leonard, head of sales at Sam's Club MAP, the retail advertising business at the membership-only retail warehouse clubs owned and operated by Walmart, Inc. Leonard discusses his role at Sam's Club (0:55), the launch of real-time intelligently retargeted display advertising via its Member…

How Sellers Can Make the Most of Amazon Marketplace’s Data-Driven Environment
May 17, 2023 at 2:16 pm

What makes an Amazon.com seller stand out on such a mammoth platform? What turns some sellers into Amazon Marketplace success stories and leaves others practically invisible? A leading brand on Amazon is one that manages to be a top seller in its category. However, volume alone doesn't determine a leading brand; many large retailers dominate…

How Psychographic Data Can Help Brands Understand Advertising Disengagement
May 8, 2023 at 2:57 pm

Current economic factors mean marketers must use their shrinking budgets wisely. Yet brand marketers continue to waste about 25 percent of these precious dollars because they’re not effectively using the correct data or insights to best understand their customers and unengaged audiences. The Most Prominent Mistakes Marketers Are Making “The definition of insanity is doing…

Will Customer Data Make or Break Your Holiday Season?
May 3, 2023 at 11:55 am

It may seem early to think about the retail holiday season, but now is the perfect time to start planning for the busiest time of year. Despite concerns about rising interest rates and inflation, the National Retail Federation (NRF) reports that U.S. retail sales grew 5.3 percent during the 2022 holiday season. Many experts anticipate…

Men's Wearhouse's Brand Chief on Innovative New Approaches to Prom, Weddings
May 1, 2023 at 4:27 pm

In episode 399 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt Repicky, senior vice president and chief brands officer at Tailored Brands, a leading omnichannel retailer featuring brands Men’s Wearhouse, Jos. A. Bank, Moores, and K&G Fashion Superstore. Listen in as Repicky provides an overview of the Tailored Brands portfolio and his role within the…

Retail Media: Mistakes and Misconceptions (and How to Avoid Them)
April 27, 2023 at 11:38 am

If it seems like retail media is at the top of every retailer’s tech wish list recently, it’s because it is … or at least it should be. As advertising trends shift from in-store to digital, and customers rely more on their smartphones to inform their purchasing decisions, retailers need to focus on tools and…

How to Build Trust in Your Retail Media Efforts
April 27, 2023 at 11:22 am

Winning at retail is more important than ever today. With an expected one in four media dollars being spent in retail media by 2026, building a thriving sales practice is critical. Sales can no longer be solely about selling tactics or product capabilities; instead, it must center around building trust and educating potential brand advertisers…

An Increase in Online Purchasing Means Focusing on Customer Service
April 26, 2023 at 12:15 pm

E-commerce is gradually becoming the preferred shopping medium for consumers. In 2023, nearly 21 percent of purchases are expected to happen online, amounting to more than $6.3 billion in total spending. Today’s shoppers can do almost anything on a computer or mobile device: collaborate with co-workers, buy groceries, and even purchase a new car. As…