Marketing

This video features a keynote from Christopher Thomas-Moore (CTM), senior vice president and chief digital officer at Domino's, titled "How Domino's Has Delivered its Digital Transformation" from Total Retail Tech 2024 in Charlotte, NC. A commitment to digital innovation is at the core of Domino’s growth strategy. In this keynote session, Christopher Thomas-Moore (CTM) unveils…

Many retail marketers debate the utility of taking a political stance as a brand or remaining neutral, especially during contentious times like an election year. But is this hot-button issue as important as it seems? According to recent data from a Sitejabber survey, the answer may be “no.” While some brands feel compelled to engage…

In episode 467 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Frank Crowson, senior vice president and chief marketing officer, and Jim Nelson, fractional executive creative director at Northern Tool + Equipment, a family-owned, leading supplier of high-quality tools and equipment. Listen in as Crowson and Nelson provide an overview of the company and its 40-plus…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mitesh Lakhani, senior director of solutions consulting at Adverity, the integrated data platform for the modern marketer. Listen in as Lakhani details his career background and Adverity's offerings (1:00), the evolution of marketing data management in retail (2:50), and the biggest data management…

In today's digital age, consumer packaged goods (CPG) and e-commerce brands face a daunting challenge: navigating the labyrinth of fragmented consumer journeys. With potential customers bouncing between social media, websites, apps and physical stores, traditional marketing approaches are struggling to keep pace. Enter purpose-driven marketing — the compass guiding brands through this chaos and revolutionizing…

What if retailers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers and more? Furthermore, what if your brand’s marketing plan could adapt in real time to meet each customer’s evolving preferences and…

In this video, Linh Calhoun, chief marketing officer of Replacements, Ltd., talks about the evolution of the role of the retail marketer; technology's influence on marketing strategy; and her advice for rising marketing leaders. She also shares Replacements Ltd.'s new campaign highlighting the generational relevance of its product, enabling customers to maintain old traditions and…

Let me begin — as you’ve often heard — with a focus group of one. But I believe my grandmother, at least as a marketing data point — not as a unique individual — is extendable. Nanny as she is known in our family, turns 100 this fall. Like many in the centenarian club, she…

Hey CPG marketers, we see you. Your job is harder than it has even been before and with more money on the line. In 2023, CPG brands spent more than one quarter of their overall budget on marketing. CPG marketing has turned into a more complex and layered puzzle. You're trying to grab attention on…

The recent U.S. dockworker strike has been resolved for now, but brands must remain vigilant against unexpected delays that can impact holiday deliveries. One thing that's certain is uncertainty. Factors such as natural disasters, labor disputes, transportation disruptions, customs delays, and global supply chain issues can all impact delivery timelines. The possibilities are endless. This…