Marketing

The job of a retail marketer is to adapt. Adapt to new trends and changing customers behaviors. Adapt to declining channels that were once effective. Adapt to customers' high expectations. Adapt to changing data privacy regulations. But instead of being reactive to trends, why not be proactive? Look to where consumer marketing is headed, and…

Brands and agencies right now are eager and increasingly willing to take advantage of rapidly maturing artificial intelligence. Obviously the use of AI and machine learning is nothing new in business. However, advances such as generative AI tools have opened up new applications and use cases for the technology. AI is now being used in…

The retail industry is in the midst of a seismic shift: an era defined by heightened customer privacy concerns, increasing privacy regulations, and the impending demise of third-party cookies. With major platforms like Apple (iOS and Safari) and Firefox leading the charge to abandon cookies, third-party identifiers have dropped 50 percent to 60 percent in…

In episode 411 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jake Lestan, senior director of consumer engagement at Valvoline, an American retail automotive services company. During the interview, Lestan provides an overview of his role (0:35), how Valvoline is future-proofing its marketing with empathy (1:60), and an example of an empathetic marketing campaign in…

We all have emotions. We've laughed, cried, and felt fear, concern and surprise. It's a major way that humans connect. But what if your brand could do the same thing? Emotional marketing is connecting with customers through feelings to build stronger relationships. The theory is that emotions, rather than rational arguments, can influence customer behavior.…

The modern marketer's toolkit is packed with strategies to connect with people — to encourage engagement, to generate store traffic, and to drive sales. From data analysis to social media activation, marketers have an extensive array of technologies to both understand and to reach their customers. However, marketers continue to have challenges connecting with their…

The Federal Reserve raised interest rates by another quarter percentage point on Wed., May 5, and inflation is still two-and-a-half times higher than the central bank's target of 2 percent. Times are tough when it comes to attracting and retaining new business. But despite the current economic climate, account-based marketing (ABM) has transformative power in…

Although reports show that U.S. retail sales are growing, it's still essential for business owners to make use of effective marketing practices to remain competitive and stay ahead of the curve. By utilizing targeted advertising, optimizing your in-store displays, offering personalized customer experiences and more, you can create a distinctive and exciting shopping atmosphere that…

The journey a consumer takes to make a purchase is just that, a journey. This is a result of the expanse of media outlets marketers have at their disposal to reach prospective customers at the right place and time with the most relevant messaging. That being the case, it raises the question of, which interactions…

Running an e-commerce business can feel like constantly having to play catchup. Every month, there seems to be a shiny new tech solution that retailers and brands absolutely have to invest in if they want to remain competitive. Whether it’s the latest logistics software or the buzziest artificial intelligence tool, for retail startups and small…