Marketing

Advertising took a drastic shift in a new direction when social media became a prevalent form of communicating and sharing ideas. The concept of the influencer put marketing in the hands of everyday users who amassed a trusting following. Based on 2023 influencer marketing reports, influencer advertising is as important as ever, with the market…

Forget about "Cookie Doomsday." Even if Google never fully deprecates the third-party cookie in Chrome, retailers still need to ditch those bits of code as soon as they can. The simple fact is that third-party cookies are destroying consumers’ ability to shop the way they want to shop, and the long-term fallout from the resulting…

In episode 386 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Monica Rigali, vice president of global brand management at JanSport, a VF Company. Listen in as Rigali provides an overview of the heritage backpack brand (1:01), her current role and professional background (2:25), and how JanSport engages Gen Z consumers (3:51). She shares how…

Duluth Trading Company is known for its durable, quality products and cheeky marketing campaigns that connect with its primarily male customer base. That formula has served the company well over the years. However, Duluth Trading Co. recognizes that to continue to grow the business it can't rest on its laurels. The business must evolve to…

Most retailers are now highly focused on building their own retail media networks (RMNs), offering onsite and offsite inventory. And why not? Retail media networks, when done well, offer a stream of high-profit cash that can be up to 1.5 percent of a retailer’s gross revenues, at margins north of 50 percent. The cookie-less future…

Coming off a historic Black Friday and Cyber Monday performance, with sales at $9.12 billion and $11.3 billion respectively, according to Adobe Analytics, U.S. retailers can breathe a small sigh of relief. However, looking beyond the busy holiday shopping season is critical. With many economists predicting the country will enter a recession in 2023 and…

There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most…

Maurice Contreras is founder and CEO of Volcanica Coffee, a specialty coffee roaster that imports 150-plus exotic coffees from volcanic regions around the world. While at the National Retail Federation Big Show in New York City earlier this week, Editor-in-Chief Joe Keenan spoke with Contreras about the company and his career background, the online shopping…

Privacy changes, a looming recession and eroding consumer spending power were just a few headlines that disrupted marketing strategies in the past year. As a result, you likely saw several industry shifts that impacted the way you reached shoppers in 2022. Going into the new year with so many changes and likely more to come,…

In episode 383 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Abigail James, senior vice president of marketing at Macy's. During the wide-ranging conversation James discusses Macy's 2022 holiday season strategy (1:03), the customer behavior trends the department store chain has observed over the past few months (3:30), and how those behaviors will influence its…