Marketing

A Trim Marketing Budget Doesn't Slow Down Lululemon Athletica's Growth
September 15, 2010

Along with closely held Title Nine and VF Corp.'s Lucy brand, Lululemon belongs to an emerging class of retailers focused primarily on designing, making and selling athletic wear to women — and grabbing growing shares of the estimated $15 billion market for women's fitness attire.

Consumer Knowledge Spurs T.J. Maxx and Ross' Success
September 13, 2010

TJX delivered a three percent comparable store sales increase and a 17 percent increase in net income in the second quarter. Ross Stores comps gained four percent in the second quarter in addition to a strong increase in earnings. Neither TJX nor Ross is getting their comp gains by pushing unprofitable discounts. Evidence that both stores have proven particularly good at translating customer knowledge into additional sales comes from their track record with new product categories.

Timberland Launches 3-D Microsite to Promote its Eco-Friendly Apparel Line
September 9, 2010

Timberland is putting its best foot forward in a new global campaign showcasing the Earthkeepers collection of eco-friendly apparel. The effort, dubbed "Nature Needs Heroes," includes TV, print and retail ads, as well as social media and a microsite that uses 3-D technology to help consumers become better acquainted with Earthkeepers.

What the Experts Are Saying
September 1, 2010

Find out what the experts are saying as we highlight the best of the month from RetailOnlineIntegration.com.

Target Launches Customizable Version of its Weekly Ads
August 27, 2010

Target, with 1,743 stores in 49 states, will announce "My TargetWeekly," a fully customizable version of its weekly ad. The ad now appears on Target.com, where it draws more than 1.2 million visitors weekly, and in Sunday newspapers, where it is seen by 100 million consumers each week.