Marketing

In this FREE whitepaper, eM+C has pulled together 13 tips we believe comprise the best mobile tactics and strategies our experts have to offer to succeed in mobile marketing and advertising.

Loyalty programs are frequently evaluated on the basis of biased metrics, which lead companies to believe that the programs are more effective than they really are.

As retailers head into the critical back-to-school season, the industry's second-biggest selling period, they're using an array of new tools and deals to spur consumers to buy.

It's estimated that as many as 20 companies worldwide specialize in the ambient scent marketing and dispersion technology space, with businesses valued between $80 million and $100 million.

Online fashion shopping sites like Gilt Groupe and Rue La La have been a hit with women since launching over the last three years. A new push to get men to shop in these web boutiques is proving more difficult.

Forever 21, a clothing chain that attracts many under-21 customers with its inexpensive, trendy fashions, is being questioned about its motives in choosing a select group of states to carry its recently launched maternity line. The line, called Love 21 Maternity, is currently available in Arizona, Alaska, California, Utah and Texas.

It's the goal of every business to turn casual customers into raving fans who refer new customers, give great ratings and reviews, and are an all-around dream for marketers. But how does a small business guide customers up the sales chain? Obviously, having great products and services is key, but connecting with, embracing and educating these casual customers through multiple channels will also help the process.

Back-to-school spending may rise as much as 16 percent in the U.S. this year, reversing year-ago declines and putting more muscle behind the economic rebound. Families with students plan to spend about $55.1 billion in the period, compared with $47.5 billion a year earlier, the National Retail Federation said, citing consumers surveyed by BIGResearch.

With unemployment high and consumer confidence low, retailers are getting more creative to lure wary consumers. Grabbing shoppers from rivals is no easy task, but merchants are making a stab at innovative ways, beyond price cuts and low overhead, to lure consumers. Merchants have little choice now but to boost sales to keep profits up.

With today's consumers deluged with new media and messages — on any given day, the average consumer will be exposed to nearly 3,000 media messages, of which they'll pay attention to 52 and remember four — marketing campaigns need to be as close to one-to-one conversations as possible. At last month's Digital Marketing Days Conference & Expo in New York City, Christa Carone, chief marketing officer for Xerox, provided strategies to help retailers shift their marketing efforts from one-way conversations to true dialogs with consumers.