Marketing

Find out what the experts are saying as we highlight the best of the month from RetailOnlineIntegration.com.

So, how can your company follow in The Fresh Diet's footsteps and make Inc.'s 500 list? Here are seven ways how:

Target, with 1,743 stores in 49 states, will announce "My TargetWeekly," a fully customizable version of its weekly ad. The ad now appears on Target.com, where it draws more than 1.2 million visitors weekly, and in Sunday newspapers, where it is seen by 100 million consumers each week.

Six years after the launch of Facebook, North American consumers in the valued 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM, a division of Epsilon Targeting.

As the back-to-school shopping season winds down, retailers still have the opportunity to engage consumers by helping them make smart, informed and value-driven choices.

What a difference a deal makes. Groupon launched its first nationwide deal, $25 off a $50 purchase at Gap. The promotion, which was available in every city, briefly crashed Groupon’s servers as deal-happy consumers clicked on the 50 percent discount and pinged their friends.

Piperlime has raised the ire of some of its Facebook fans with a series of cheeky — or "snotty," according to detractors — wall posts last week. The Gap brand began posting updates on Facebook and Twitter such as "Every time you wear sweatpants in public, a single guy leaves New York" and "Let's put Saturday-night effort into Sunday afternoon." While some fans found the posts entertaining, even applauding Piperlime for attacking sweatpants, others were enraged.

Just as recession battered consumers are trickling back to malls, clothes makers in the U.S. face a tough choice. Squeezed by ballooning raw material, labor and freight costs, manufacturers are fretting they might have to raise prices in fragile markets to maintain margins.

In this FREE whitepaper, eM+C has pulled together 13 tips we believe comprise the best mobile tactics and strategies our experts have to offer to succeed in mobile marketing and advertising.

Loyalty programs are frequently evaluated on the basis of biased metrics, which lead companies to believe that the programs are more effective than they really are.