Marketing

At a time when the fashion world is increasingly moving online, Style.com is going in the other direction with the launch of a glossy print magazine. Style.com Magazine is a reverse publishing move by Fairchild Fashion Media. It’s also a foray into e-commerce. Set for release right after spring 2012 runway shows end Oct. 5, the first issue will aim at the fashion-obsessed by featuring items from six designers that will be available for purchase on Style.com.

If you aren’t developing a mobile strategy, or implementing and refining one, there is a tendency to feel like the last one picked for the kickball team. With all the activity — and dollars — surrounding the mobile space, it’s easy to see why the primary goal for many marketers has been to just get in the game.

With holiday planning already underway, retailers are looking for different ways to reach consumers and drive sales during the 2011 holiday season. Typically, retailers play to the traditional themes of the season to engage with consumers. However, new data released by Motista suggests that retailers should look beyond the traditional set of holiday emotions such as family and giving to understand what’s really motivating consumers to spend more.

The old advertising adage "sex sells" may be recognized worldwide, but new research conducted by EyeTrackShop, creators of online eye-tracking technology, shows exactly how men and women are drawn into looking at a sexy ad. 

Kmart has launched a Spanish-language miniseries on YouTube. The eight-part miniseries, titled "Madres y Comadres," will feature two Hispanic mothers and the unique challenges they face raising a family in America while also remaining true to their Hispanic identity. The webisodes, which are styled to resemble a mock 'telenovela,' can be viewed at YouTube.com/MadresyComadres, the company reported.

How’s this for marketing genius? Archeologists are reasonably certain they’ve discovered one of the lost ships of infamous privateer Henry Morgan — in an expedition financed in part by Captain Morgan rum.

Despite leaving the company five weeks ago, Shoebuy.com founder and former President and CEO Scott Savitz led a session at this week's eTail conference in Boston where he detailed the steps the online footwear retailer took to grow into one of the most successful online brands, averaging more than 8 million visitors to the site monthly and realizing gross margins in excess of 43 percent for those visitors.

Whole Foods introduced a special promotion for the month of Ramadan, featuring special recipes and product giveaways for the month. Unsurprisingly, the campaign garnered the notice of right-wing bloggers who promptly branded Whole Foods as "jihadist" and "anti-Israel." The absurdity of this position may have been easily dismissed if not for the subsequent reaction by leadership at the company.

Ball Automotive Group (BAG), an automotive dealership based in San Diego, wanted a new and fun way to drive foot traffic into its dealerships. Citing Mashable's 2010 Omnicom survey, BAG noted that 75 percent of likes on Facebook come from some form of advertising and 20 million people like a brand page each day. With this information in hand, the company launched an out-of-home campaign to capture some of this market.

To bring its 1969 Premium Jeans line closer to the heart of the designer denim industry, Gap opened a creative design office in a gritty section of downtown L.A. last year. Now the company is putting its L.A. vibe at the core of a global marketing campaign that launches today, complete with food trucks and a dog.