Marketing

Is process friction impacting returns on your holiday marketing campaigns? Six simple steps can help address it quickly while working with your existing programs.

Crutchfield's Multimedia Producer Jon Schroeder discusses how its consumer electronics business’ own video marketing strategy makes the most of its in-house production and experts — utilizing video to build conversations with its customers towards better customer service.

When you evaluate customer spend on an incremental basis, you quickly find that new channels provide little incremental value in the early stages of development. What happens is that brand loyalty counts for so much more than does the excitement of new channels.

Should my marketing team offer personalized marketing materials to customers, based on how far the customer lives from a store?

This holiday season, we’ve prepared YouTube marketing strategies to help you take advantage of this time of the year on the top online video destination.

Understand Web users -- Drive customers to your Website -- Show results. It57;s the name of the game! With this responsibility also comes increasing pressure to prove the effectiveness of your online strategies.

Along with closely held Title Nine and VF Corp.'s Lucy brand, Lululemon belongs to an emerging class of retailers focused primarily on designing, making and selling athletic wear to women — and grabbing growing shares of the estimated $15 billion market for women's fitness attire.

TJX delivered a three percent comparable store sales increase and a 17 percent increase in net income in the second quarter. Ross Stores comps gained four percent in the second quarter in addition to a strong increase in earnings. Neither TJX nor Ross is getting their comp gains by pushing unprofitable discounts. Evidence that both stores have proven particularly good at translating customer knowledge into additional sales comes from their track record with new product categories.

Timberland is putting its best foot forward in a new global campaign showcasing the Earthkeepers collection of eco-friendly apparel. The effort, dubbed "Nature Needs Heroes," includes TV, print and retail ads, as well as social media and a microsite that uses 3-D technology to help consumers become better acquainted with Earthkeepers.

As part of its continuing efforts to shore up its online offerings, Sears says it is launching Sears.com Shoe Experience Website, a 450-brand emporium that it will push through social marketing efforts.