Marketing

There's a near obsession with achieving the 360-degree customer view. With a single, centralized customer record, marketers believe they can achieve their dreams of perfectly orchestrated marketing across channels. Customer data platforms (CDPs) are typically the system of choice, serving as the global ID or ID of record. Identity resolution has become a key part…

A woman in Florida is suing the candy giant Hershey, alleging that the Pennsylvania-based company misled consumers with the packaging on a Halloween-themed Reese's candy. The lawsuit, filed by Cynthia Kelly on Dec. 28, claims that Hershey engaged in "false and deceptive advertising" when it advertised an image of a chocolate peanut butter pumpkin with…

In episode 433 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alex Reveles, vice president of global brand management at JanSport, a VF Corp backpack and bag brand. Listen in as Reveles discusses her role within JanSport (0:50), why the brand is targeting Gen Z consumers (1:45), and the shopping behaviors this demographic is exhibiting…

By all accounts, this year’s Black Friday was one of the most successful in a long time. Retail sales topped the charts at $9.8 billion, up 7.5 percent from last year. However, retailers shouldn’t pop the celebratory champagne just yet. Even with strong Black Friday and Cyber Monday showings, businesses must pull out all the…

The festive season has long been the most competitive retail period, and this year is set to be no different. Competition is fierce and advertisers are most likely looking to take advantage of increased consumer confidence. This, coupled with the overall level of saturation in the digital ecosystem, has meant that consumer attention is at…

2023 may be shaping up as the first holiday shopping season driven by artificial intelligence — for the brands that are positioned and equipped to leverage this technology at scale. For the brands that aren’t, 2023 could end up being the year their customers’ experiences fall short of expectations, which could determine the difference between…

Consumers are back to pre-pandemic spending, and for stressed-out retailers, that’s good news this holiday season. Deloitte expects consumers to spend 14 percent more in 2023 than the previous year — the most they’ve spent since 2019. However, there are a lot of new trends that make this year very different from 2019 or any…

As the holiday season nears, artificial intelligence is transforming retail marketing in the beauty sector. However, responsible AI usage is crucial to maintaining trust with wary consumers. Our VisualGPS research revealed that in 2023, AI makes 63 percent of Americans very nervous, rising from 53 percent in 2022. So, as AI-generated visual content enters the…

Retailers are gearing up for 2024, setting their budgets, campaigns and strategies for engaging omnichannel shoppers in the new year. But what happens if a new trend changes the way customers shop in stores or online halfway through the year? Or what if you have the opportunity to engage an audience that wasn’t prioritized in…

As the purchasing power of Generation Z (Gen Z) continues to rise, it becomes increasingly vital for retailers to understand the nuances of this generation's shopping behavior. To understand their preferences, we surveyed over 1,000 Gen Z individuals (aged 18-29) in the United States and published our research. The insights we've gained have highlighted several…