Marketing

Fun and Games
October 1, 2011

If you're like most retailers, you're probably already familiar with the hardships of selling online. You're most likely well aware of the competitive nature of search engine optimization, the rising price of pay per click (still a great medium when optimized well), affiliate marketing nexus laws and the growing competition that comparison shopping engines are providing. Given this environment, you're also starting to understand the need to explore new options for pushing your brands and products.

rue21 Sponsors Breast Cancer Awareness Campaign
September 30, 2011

rue21 announced it's sponsoring a breast cancer awareness campaign in all stores with "Big or Small, Let's Save Them All" T-shirts in support of National Breast Cancer Awareness month. Jewelry will be sold in all stores with a portion of all proceeds to be donated to A Glimmer of Hope Foundation.

Q&A: Under Armour Woos Gen Y Women
September 29, 2011

It's no secret that Under Armour is gunning for Nike, or that it considers women to be one of its primary growth markets. But as the athletic wear company is readying its first-ever marketing campaign just for women, it's also looking to broaden its demographic reach. 

Bergdorf Goodman Tries on Video to Entice Younger Audience
September 28, 2011

Department store Bergdorf Goodman is using a shoppable video to increase the hype surrounding its younger 5F collection to increase e-commerce sales. Bergdorf released a video earlier this week featuring the winners of its previous 5F social media contest wearing a slew of top-name designers.

A Tree Grows With Ikea
September 27, 2011

Ikea announced that on Oct. 1 its U.S. stores will give away free tree seedlings through its partnership with American Forests. Ikea has been partnering with American Forests since 1998, and through their "Plant a Tree" campaign, they have raised $1.9 million dollars to plant 1.9 million trees.

CVS Tests 'Guy Aisle'
September 26, 2011

Looking to further tap into the men’s grooming market, Procter & Gamble has announced the creation of a prototype “Guy Aisle” in a CVS pharmacy in Charlotte, N.C. The new CVS men's grooming section includes products specifically designed for men's unique grooming needs, including Gillette, Old Spice and Head & Shoulders.