Marketing

Michael Lazerow, CEO of Buddy Media, explains why marketers are spending more money on acquiring Facebook fans, and why it's worth the investment now.

Banana Republic announced that as part of its spring 2011 marketing campaign, "Journey in Style," it will debut its first film trailer in select movie theaters and online. The campaign will also be featured in other media including print and store displays.

The Direct Marketing Association (DMA) announced that it's beginning enforcement activities to ensure industry compliance with the Self-Regulatory Program for Online Behavioral Advertising, which the DMA launched with its association partners in October 2010. The program gives consumers enhanced notice and choices about the interest-based advertising they receive, and gives businesses a clear road map to compliance with the Self-Regulatory Principles for Online Behavioral Advertising that were released in July 2009.

Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.

Careening out of the canyon of confusion that was 2010, we come face-to-face with an alien marketing landscape of owned media, geolocation and real time. What do these strange terms mean? What do they demand of marketers in retail? Are we facing another year of social media-driven craziness?

In the fall of 2008, when the Snuggie was introduced in an infomercial, it was mocked by television hosts including Jay Leno and Ellen DeGeneres and went viral, garnering millions of viewings on YouTube and spawning hundreds of parody commercials.

In these still-not-entirely-unrecessionary times it’s important to find a way to escape the commodity-style pricing wars and strengthen the marketing backbone of your company.

Retailers that offer their customers true all-channel commerce shopping capabilities outperform other retailers by significant margins, according to a new research report from Aberdeen Group.

In this Brand Innovator Spotlight, Robert Genovese, vice president of marketing and media at Kenneth Cole, suggests what marketers can do in the days before Christmas.