Marketing

How to Boost Sales and Margins With Behavioral Commerce, Part 1
August 29, 2011

Behavioral commerce, the practice of delivering real-time offers to consumers based on their shopping personalities and buying behaviors, is a hot trend in retail. Today's consumers expect a one-on-one experience, therefore retailers must know their audiences and their shopping personalities to tailor the experience for them. 

Toys"R"Us Taps Eva Longoria for Guide
August 26, 2011

This year's Toys"R"Us Toy Guide for Differently-Abled Kids will feature actress and philanthropist Eva Longoria on the cover alongside Elijah De La Cerda, a 5-year-old boy with Down syndrome from Fresno, Calif. The retailer has published the guide for nearly 20 years.

Free Whitepaper: How Mom.com Used Mobile and Online Sign-Up Ads to Build Out Members For Its Daily-Deals Site
August 25, 2011

Mom.com delivers daily deals on the things moms and their families like to
buy, eat, and do locally. In this case study, we will look at how CafeMom
used sign-up ads to deliver daily deals for mom.com. This whitepaper examines how the company:

  • connected with moms via signup ads across digital channels;
  • used daily-deal emails to build a core audience of moms;
  • extended the conversation with moms to social media sites, specifically Facebook and Twitter; and
  • connected with moms on mobile devices.

Still Photos Give New Life to E-Commerce Ads
August 24, 2011

Stipple launched an ad platform that turns still images into e-commerce storefronts. The platform allows consumers to mouse over any product in a tagged photograph in online magazines or publisher websites to reveal brand name, pricing and links to save or make purchases.

Style.com Tries E-Commerce With Print Spinoff
August 24, 2011

At a time when the fashion world is increasingly moving online, Style.com is going in the other direction with the launch of a glossy print magazine. Style.com Magazine is a reverse publishing move by Fairchild Fashion Media. It’s also a foray into e-commerce. Set for release right after spring 2012 runway shows end Oct. 5, the first issue will aim at the fashion-obsessed by featuring items from six designers that will be available for purchase on Style.com.

Putting a Marketing Strategy Behind the Push for Mobile
August 23, 2011

If you aren’t developing a mobile strategy, or implementing and refining one, there is a tendency to feel like the last one picked for the kickball team. With all the activity — and dollars — surrounding the mobile space, it’s easy to see why the primary goal for many marketers has been to just get in the game.

Study Reveals How Differently Men and Women Connect With Top Retailers
August 22, 2011

With holiday planning already underway, retailers are looking for different ways to reach consumers and drive sales during the 2011 holiday season. Typically, retailers play to the traditional themes of the season to engage with consumers. However, new data released by Motista suggests that retailers should look beyond the traditional set of holiday emotions such as family and giving to understand what’s really motivating consumers to spend more.

Men and Women Really Do See Things Differently
August 17, 2011

The old advertising adage "sex sells" may be recognized worldwide, but new research conducted by EyeTrackShop, creators of online eye-tracking technology, shows exactly how men and women are drawn into looking at a sexy ad. 

Kmart Says Hola to Hispanic Marketing
August 11, 2011

Kmart has launched a Spanish-language miniseries on YouTube. The eight-part miniseries, titled "Madres y Comadres," will feature two Hispanic mothers and the unique challenges they face raising a family in America while also remaining true to their Hispanic identity. The webisodes, which are styled to resemble a mock 'telenovela,' can be viewed at YouTube.com/MadresyComadres, the company reported.