Marketing

Kate Spade is running mobile commerce-enabled ads as a way to drive sales for its new spring collection. However, it proves to be a combination of great marketing and poor cross-channel execution, therefore a prime example of what not to do.

One father has apologized to a Target employee after storming into a store near Minneapolis. He complained to a manager that his teen daughter was receiving coupons for cribs and baby clothes. Turns out Target knows his daughter better than he did. She really was pregnant.

Providing customer service that will generate loyalty and profits in our technology-altered world isn’t a fundamentally different proposition than it was five years ago, but it’s faster, more transparent, twitchy and unforgiving. Follow these new guidelines for working with today’s consumers or risk being left in the dust:

The eM+C Digital Marketing Rock Star webinars are free, virtual, on-demand events that feature a 30-minute main presentation followed by four breakout sessions that drill into specific topics even further. Watch one breakout or all four!

Gap knows that it's not about the individual pieces in your wardrobe, it's how you put them together that counts. Jeans and a T-shirt can be punk, preppy or Paris depending on how you mix and match the colors.

Image-conscious Ralph Lauren is looking to expand its online profile to help attract more tech-savvy customers. Ralph Lauren's biggest digital splash came in 2010, when the company beamed huge holographic images onto flagship stores in New York City and London.

This February, Saks Fifth Avenue will give 5 percent of all registered purchases made with a Saks Fifth Avenue credit card to charity. The donations will benefit certain local organizations, keeping support within each Saks Fifth Avenue store's immediate community. Saks Fifth Avenue has partnered with 194 charitable organizations nationwide.

Before the 2010 Super Bowl, what was the most watched television show? Surprisingly, it was the final episode of "M-A-S-H." The record stood for over 25 years, even with a growing population. In 1983 there were essentially three networks, so the television audience didn’t have many choices. This was a marketer’s dream. Not only could you reach a massive audience, but you could count on these significant shared experiences as common points of reference.

While more than a few players signed on with overseas teams to make some cash while not receiving their NBA paychecks, New York Knicks forward Amar'e Stoudemire and Foot Locker teamed up for a funny commercial that had him taking a job with the retailer.

Marketing and sales teams are the lifeblood of organizations, but they're frequently at odds with each other. The CEO either plays referee or tries to determine which function is more broken. The result is an all too familiar one: replace sales and marketing leadership. Unfortunately, that's often the wrong course of action to take.