Marketing

Online gallery overstockArt.com announced the launch of its enhanced "In Room View" web application. The augmented reality web tool is the next generation version of the original "View in a Room" tool, which first launched in May 2010. This innovative web application makes purchasing art online a personalized and interactive experience, revolutionizing the way people buy wall décor on the web.

Express, a specialty retail apparel chain, today announced the launch of Express NEXT, a new points-based loyalty program open to all Express customers throughout the United States. Inspired by customer feedback and extensive market research, Express NEXT replaces the previous loyalty program that was only available to Express credit card holders. Express NEXT is designed to meet the retailer's shoppers’ habits both in-store and online, as well as reward brand interaction via social media. 

German supermodel Claudia Schiffer will be revisiting her famous black-and-white ads for Guess?, shooting a series of similar spots in honor of the brand's 30th anniversary. Just as she did in her six campaigns shot between 1989 and 1991, Schiffer will be posing for photographer Ellen von Unwerth.

Abercrombie & Fitch has long had a marketing strategy that included catalogs and advertisements featuring young athletic men and women, with the males often captured in homoerotic moments.

It seems as though the hiring manager at Old Navy's Funnovations is quite the fanatic of early ’90s sitcoms. After all, "Blossom" star Mayim Bialik revives her giant floral hat for a stint spent deploying "Bee Bots" on spring dresses.

In the quest for fans and movie ticket sales, studios are expanding their marketing arsenal to appeal to home shoppers, a largely female audience of proven purchasers. Universal Pictures and HSN are planning 24 hours of programming at the end of May featuring beauty, home and fashion products created specifically to evoke the sensibility of the coming movie, "Snow White and the Huntsman."

Angry Birds Space, Rovio's next big game in the phenomenal mobile game series, launches tomorrow with some major promotions from Wal-Mart.

It's kind of fun to think of a teenaged Ellen DeGeneres working an after-school mall job at the local J.C. Penney, no? As the new spokeswoman for the chain, DeGeneres put together this clever advertorial which films her return to her former place of employment: the Penney's in her hometown of Metairie, Louisiana.

State of the Social Universe: What Marketers Should Keep in Mind, from 4 Experts Who Can Help You Reach for the Stars

They shared their insights on where things are now, what trends are emerging, what marketers need to emphasize, and how they can make the most of it all. Sections include:

1) Drive the Mobile Vehicle Smartly, and Honor Your Email Opt-In Relationships
- Sara Meaney President, Strategy & Growth, Hanson Dodge Creative

2) It's About Location, Location, Location: Know Where Your Customer Is
- Asif Khan Founder and president of the Location Based Marketing Association

3) On the Rise: Social Intelligence
- Doug Camplejohn CEO of Fliptop

4) Start - and End - with Your Content
- Ann Handley Chief content officer for MarketingProfs

The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.

You'll find the following covered in this handy whitepaper:

- What Does Mocial Mean for Marketers?
- Determining Your Mocial Strategy and Goals
- Growing Your Email Database Through Social and Mobile
- Making Email More Social
- Extending the Reach of Social and Mobile
- Deploying Integrated Programs Across Email, Social and Mobile