Marketing

In today’s highly competitive retail market, customer loyalty is often a pivotal driver of business success. So much so that studies have shown that increasing customer retention rates by just 5 percent can boost profits up to 95 percent. However, gone are the days of one-size-fits-all loyalty programs that offer the same rewards and incentives…

As retail marketers start planning for 2024, data-driven analytics tools can help them determine the best performing channels to focus their efforts on. These tools make it easy for marketers to test and analyze the most effective channels for their business in real time. For example, a retailer that's thinking about putting more budget into…

As generative artificial intelligence tools like ChatGPT rapidly evolve, companies across the spectrum are adapting as they try to capitalize on the technology’s potential. This potential ranges from disruptions to marketing efforts, search and consumer behavior to the impacts on workforces, workflows and more. Brand marketers for retailers have been especially focused on following the…

The evolution of digital platforms and increased privacy restrictions have cattle-prodded a reluctant advertising industry directly where marketers say they’ve always wanted to go: a future where success can be measured in actions, not ads. This evolution is most obvious in the rise of retail media titans and the growing number of retail media networks…

Everyone is unique, so why do many marketing initiatives treat everyone the same? The answer lies with identification. When retailers can’t identify shoppers, they have no choice but to lump them together in one undifferentiated group. Often, the issue is not that a retailer can’t identify site visitors, it's that its approach to identification isn’t…

In episode 415 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Ebel, former assistant vice president, marketing and CRM at Pep Boys, the leading automotive aftermarket chain in the U.S. Listen in as Ebel discusses his role at the organization (0:40), why it's critical for retailers to track shoppers' paths to purchase (1:10), and how…

In episode 414 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Valerie Grant, lifecycle marketing manager at Kroger, an American grocer operating a variety of banner names. Grant discusses her role leading engagement and retention membership marketing (0:45), how Kroger differentiates its approach between brand and lifecycle marketing (1:45), and the importance of agile, sustainable marketing…

Mass reach advertising isn’t cutting it anymore. Radio voiceovers and commercial breaks in between TV segments might be the easiest way to reach large audiences, but it's no longer the most effective. Today, the way advertisers reach customers is constantly evolving with the emergence of new channels and innovations. In this fragmented digital landscape, it's…

How did a 92-year-old company dedicated to women's clothing successfully launch a tween brand in 2022? In an exclusive interview with Women in Retail Leadership Circle (WIRLC) and Total Retail last week, Laura Sieger, senior vice president and chief marketing officer of maurices, shared a behind-the-scenes look at the launch and expansion of Evsie, maurices' tween…

In episode 413 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Cathy Miller, executive vice president of sales and marketing at West Music Company, a family-owned, Iowa-based music instrument and education retailer. Listen in as Miller discusses the business and her role (0:40), as well as how the company tells the story of its over…