Marketing

2023 may be shaping up as the first holiday shopping season driven by artificial intelligence — for the brands that are positioned and equipped to leverage this technology at scale. For the brands that aren’t, 2023 could end up being the year their customers’ experiences fall short of expectations, which could determine the difference between…

Consumers are back to pre-pandemic spending, and for stressed-out retailers, that’s good news this holiday season. Deloitte expects consumers to spend 14 percent more in 2023 than the previous year — the most they’ve spent since 2019. However, there are a lot of new trends that make this year very different from 2019 or any…

As the holiday season nears, artificial intelligence is transforming retail marketing in the beauty sector. However, responsible AI usage is crucial to maintaining trust with wary consumers. Our VisualGPS research revealed that in 2023, AI makes 63 percent of Americans very nervous, rising from 53 percent in 2022. So, as AI-generated visual content enters the…

Retailers are gearing up for 2024, setting their budgets, campaigns and strategies for engaging omnichannel shoppers in the new year. But what happens if a new trend changes the way customers shop in stores or online halfway through the year? Or what if you have the opportunity to engage an audience that wasn’t prioritized in…

As the purchasing power of Generation Z (Gen Z) continues to rise, it becomes increasingly vital for retailers to understand the nuances of this generation's shopping behavior. To understand their preferences, we surveyed over 1,000 Gen Z individuals (aged 18-29) in the United States and published our research. The insights we've gained have highlighted several…

Many retailers think of Black Friday and Cyber Monday as a sprint to the finish line. Brand teams work feverishly around the clock to attract new customers, stand out from the competition, and boost sales. And they breathe a huge sigh of relief when Nov. 28 rolls around and Black Friday and Cyber Monday are…

This holiday season, savvy retailers will connect with value-focused shoppers through an omnichannel coupon strategy powered by personalization. Heading into the holidays, households are keeping an eye on budgets due to ongoing inflation and, for many, the resumption of student loan repayments. Shoppers also expect seamless brand experiences across channels. To be successful, retailers must…

November and December are the two biggest months of the e-commerce year by a significant margin. Yet while e-commerce holiday sales are projected to grow between 10.3 percent to 12.8 percent vs. the 2022 season, business is still slow. However, by utilizing first-party data to target the right customers at the right time, you can…

A true understanding of a shopper means that a retailer needs to decipher his/her preferences across every facet of their interaction with that brand. One study found that 73 percent of online consumers expect companies to understand their unique needs, up from 66 percent two years earlier. The concept of “understanding unique needs” goes beyond…

The holiday season is fast approaching, and with it comes a wave of eager travelers ready to embark on their festive journeys to see family, friends and vacation. As we gear up for the holidays, we’re anticipating a remarkable surge in anticipated holiday passenger numbers, indicating an opportunity for small and large businesses to reach…