Marketing

Preparing for 2024: Best Practices for Pivoting Omnichannel Strategies With Generative AI
December 5, 2023 at 3:36 pm

Retailers are gearing up for 2024, setting their budgets, campaigns and strategies for engaging omnichannel shoppers in the new year. But what happens if a new trend changes the way customers shop in stores or online halfway through the year? Or what if you have the opportunity to engage an audience that wasn’t prioritized in…

Understanding the Hearts and Minds of Gen Z Shoppers
November 30, 2023 at 4:14 pm

As the purchasing power of Generation Z (Gen Z) continues to rise, it becomes increasingly vital for retailers to understand the nuances of this generation's shopping behavior. To understand their preferences, we surveyed over 1,000 Gen Z individuals (aged 18-29) in the United States and published our research. The insights we've gained have highlighted several…

3 Things Retailers Need to Think About for Black Friday Success and Beyond
November 15, 2023 at 9:49 am

Many retailers think of Black Friday and Cyber Monday as a sprint to the finish line. Brand teams work feverishly around the clock to attract new customers, stand out from the competition, and boost sales. And they breathe a huge sigh of relief when Nov. 28 rolls around and Black Friday and Cyber Monday are…

Win Shoppers With Personalized Omnichannel Coupons This Holiday Season
November 9, 2023 at 3:52 pm

This holiday season, savvy retailers will connect with value-focused shoppers through an omnichannel coupon strategy powered by personalization. Heading into the holidays, households are keeping an eye on budgets due to ongoing inflation and, for many, the resumption of student loan repayments. Shoppers also expect seamless brand experiences across channels. To be successful, retailers must…

Use First-Party Data as Your Competitive Advantage This Holiday Season
November 9, 2023 at 1:06 pm

November and December are the two biggest months of the e-commerce year by a significant margin. Yet while e-commerce holiday sales are projected to grow between 10.3 percent to 12.8 percent vs. the 2022 season, business is still slow. However, by utilizing first-party data to target the right customers at the right time, you can…

Magic Moments This Holiday Bring Customers and Products Together
November 8, 2023 at 11:27 am

A true understanding of a shopper means that a retailer needs to decipher his/her preferences across every facet of their interaction with that brand. One study found that 73 percent of online consumers expect companies to understand their unique needs, up from 66 percent two years earlier. The concept of “understanding unique needs” goes beyond…

Building E-Commerce Brands With Amazon OTT Advertising: A Path to Success
November 6, 2023 at 12:49 pm

E-commerce has seen exponential growth over the past few years, but the competition is fiercer than ever. For retailers looking to stand out in the digital landscape, Amazon.com's Over-the-Top (OTT) advertising platform offers a unique opportunity. In this post, I'll explore how Amazon OTT can help retailers build their e-commerce brand. What is Amazon OTT…

Advertising's AI Revolution: Unleashing the Power of Intelligent Marketing
November 6, 2023 at 12:01 pm

The benefits of artificial intelligence are only expected to grow over time, with generative AI adoption outpacing that of smartphone and tablets in the U.S. While AI has been a buzzword for years, only now are marketers grasping the reality of what it can offer. Alongside growing adoption, we've seen an influx of players across…

2023 Holiday Marketing Trends: Where Should Brands Focus?
November 2, 2023 at 11:10 am

A recent NerdWallet survey and analysis found that close to 222 million Americans plan to purchase gifts for friends and family this holiday season. In preparation, here’s what brands need to know about where to invest and what holiday trends to watch for. Trend #1: Pay Attention to Sustainability Conscious purchasing and gifting will be…