Marketing

For those of you who watch the Super Bowl for the commercials, feast your eyes on this: H&M's game day ad starring a nearly naked David Beckham. The soccer star strips down in the first television spot for his bodywear line, which hits H&M shelves on Feb. 2.

The first-ever comprehensive study on how consumers embrace video in a retail context, reveals that many of the common perceptions about how video is used in shopping are actually incorrect. Research shows consumers care more about the quality and content of the video than the actual length of the clip.

Kenshoo has released its full 2011 U.S. Online Retail Holiday Shopping report. It presents aggregate holiday search engine marketing data and analysis culled from an aggregation of more than 28 billion total search advertising impressions.

If you’re not familiar with the term “big data,” or more importantly the concept behind it, it’s not too late to get up to speed. Big data is here and its presence is expanding to fill every aspect of business today and into the foreseeable future.

Celerant Command is real-time software that manages all areas of sporting goods dealers with one fully integrated system.

The original chopper shop drives store and online sales using Celerant's integrated multichannel commerce platform.

Engaged customers are the holy grail for retailers today. They're the customers who interact with your brand on social networks, use mobile devices and subscribe to your email program. How do you acquire them? Join cross-channel retail experts Debra Ellis of Wilson Ellis Consulting and Kevin Skurski of Bronto Software as they answer that question and explain best practices around optimizing the customer buying cycle.

Celerant Command Mobile and jQuery platform

As we start the new year, many are digging out from holiday spending reports and reflecting on what those shopping patterns tell us about consumer behavior. It's a good time to look back and look forward. In that spirit, let's look at the data collected about affluent's shopping patterns throughout the year, and distill it into three key takeaways to help marketers prepare for 2012 and beyond.

Retailers must leverage mobility to stay competitive.