Marketing

Image-conscious Ralph Lauren is looking to expand its online profile to help attract more tech-savvy customers. Ralph Lauren's biggest digital splash came in 2010, when the company beamed huge holographic images onto flagship stores in New York City and London.

This February, Saks Fifth Avenue will give 5 percent of all registered purchases made with a Saks Fifth Avenue credit card to charity. The donations will benefit certain local organizations, keeping support within each Saks Fifth Avenue store's immediate community. Saks Fifth Avenue has partnered with 194 charitable organizations nationwide.

Before the 2010 Super Bowl, what was the most watched television show? Surprisingly, it was the final episode of "M-A-S-H." The record stood for over 25 years, even with a growing population. In 1983 there were essentially three networks, so the television audience didn’t have many choices. This was a marketer’s dream. Not only could you reach a massive audience, but you could count on these significant shared experiences as common points of reference.

While more than a few players signed on with overseas teams to make some cash while not receiving their NBA paychecks, New York Knicks forward Amar'e Stoudemire and Foot Locker teamed up for a funny commercial that had him taking a job with the retailer.

Marketing and sales teams are the lifeblood of organizations, but they're frequently at odds with each other. The CEO either plays referee or tries to determine which function is more broken. The result is an all too familiar one: replace sales and marketing leadership. Unfortunately, that's often the wrong course of action to take.

A magazine advertisement for a L'Oreal anti-wrinkle product featuring Hollywood star Rachel Weisz has been banned by Britain's industry watchdog the Advertising Standards Authority for "misleadingly" exaggerating its performance.

Deluxe went in search of a tool that could help it better measure customer satisfaction by obtaining voice-of-the-customer feedback. After testing a host of solutions, it settled on iPerceptions’ 4Q Suite. 

Until Steve Jobs died, Best Buy was plotting a familiar course for its Super Bowl ad: hiring a celebrity spokesman. Then with all the tributes after the Apple founder's death, Best Buy's U.S. marketing chief, Drew Panayiotou, realized Silicon Valley inventors are today's stars.

As it's done the past two seasons, Kmart will be bringing its concierge service to New York Fashion Week this February. The service comes to the rescue of Fashion Week victims tweeting with the hashtag #FashionWeekProblems. Chapped lips, dehydration, stiletto heels broken while practicing your best street-style pose … these problems arise during fashion week, and @kmartfashion will be on hand to fix them for you.

Walgreens will be a featured sponsor of the 2012 season of "The Celebrity Apprentice." Many of the show's feature sponsors have been showcased as part of an episode. For example, finalists John Rich and Marlee Matlin developed a 7UP '70s and '80s retro campaign for Dr Pepper/Seven Up in "Celebrity's" season last year.