Marketing

Andrew Kordek, co-founder and chief strategist of Trendline Interactive, and DJ Waldow, founder/CEO of Waldow Social, will entertain you while at the same time offering insights, actionable tips and best practices around email marketing.

Target announced today it's donated $37,500 in monetary support and product to assist with tornado relief efforts underway in the Central United States. The donation includes $25,000 cash for the American Red Cross to aid their efforts and an additional $12,500 that can be used either as cash or product donations to local organizations in Alabama, Illinois, Indiana, Kentucky and Missouri.

Luxury fashion retailer Cole Haan has launched a new marketing campaign strategically designed for New York City dwellers. CQLE HAAN uses the letters of the various New York City subway lines (including the Q) to categorize the different items in its new collection. From social media to traditional and mobile advertising, the company is taking advantage of various channels to support its new line. In the subway, print ads show the brand spelling out its name with iconic subway lines — "Q" line replaces the "O" in its name.

Ellen DeGeneres' ads for J.C. Penney began airing during the 84th annual Academy Awards. They've been mired in controversy ever since the company announced DeGeneres as the spokesperson. The organization One Million Moms has since denounced the company and demanded her removal because she's a lesbian.

Levi's latest ad campaign is all about how its jeans fit different kinds of bodies. Unfortunately, the company doesn't seem to understand what "different" means.

Kate Spade is running mobile commerce-enabled ads as a way to drive sales for its new spring collection. However, it proves to be a combination of great marketing and poor cross-channel execution, therefore a prime example of what not to do.

One father has apologized to a Target employee after storming into a store near Minneapolis. He complained to a manager that his teen daughter was receiving coupons for cribs and baby clothes. Turns out Target knows his daughter better than he did. She really was pregnant.

Providing customer service that will generate loyalty and profits in our technology-altered world isn’t a fundamentally different proposition than it was five years ago, but it’s faster, more transparent, twitchy and unforgiving. Follow these new guidelines for working with today’s consumers or risk being left in the dust:

The eM+C Digital Marketing Rock Star webinars are free, virtual, on-demand events that feature a 30-minute main presentation followed by four breakout sessions that drill into specific topics even further. Watch one breakout or all four!

Gap knows that it's not about the individual pieces in your wardrobe, it's how you put them together that counts. Jeans and a T-shirt can be punk, preppy or Paris depending on how you mix and match the colors.