Marketing

OneStopPlus.com, a division of Redcats USA and the world's first and only online shopping mall for plus-size women, announced today the launch of OSPFlash, a limited-time sale destination offering consumers deep discounts on designer merchandise. For the first time, designer brands that are typically excluded from promotions, discounts and coupons will now be participating in the site's latest venture, giving consumers access to some of their favorite brands at discounted prices. The offers will be accessible via the OneStopPlus.com homepage and will be available for 48 hours every Tuesday beginning at 9:00 a.m. 

You've invested time and money in your website - developing great content, optimizing it for search engines, and investing in online advertising. But once visitors find you, how do you get them to buy, click, or call? You have to build trust. Give your customers peace of mind - from search to browse to buy - with the Norton™ Secured Seal, the most recognized trust mark on the Internet. The Norton Secured Seal is an indispensable tool for increasing your customers' perception of safety and trust when they do business online. When visitors see the Norton Secured Seal, they know they can trust the link, trust the site, and trust the transaction. Displaying the Norton Secured Seal on your website can help make your visitors more likely to convert from visitors to customers and less likely to abandon their shopping cart.

Choosing the right security solution is critical to the success of an online business. Look for trust-based security solutions that deliver protection and consumer peace-of-mind through cutting edge technology and integration with complementary third-party solutions.

Now more than ever before, small businesses need to implement strategies that build and improve consumer trust. If a user doesn't feel safe on a website, they'll leave, and the chances are high they'll never come back even if nothing has necessarily gone wrong.

Even the best search engine optimization (SEO) can't help if users don't perceive your site as credible.

Learn to establish a strong online relationship with your customer that is built on trust by bolstering security and authenticating your site.

With the back-to-school shopping season right around the corner, we put J.C. Penney against its competitor Kohl's to see which brand is doing a better job of connecting with consumers via digital platforms. 

In the wake of Gay Pride Month, a recent Wall Street Journal article took a look at how big department store chains like J.C. Penney, Target and Macy's are courting gay customers. According to the article, the brands — most of which have traditionally ignored gay culture in their advertising and marketing materials — are making efforts to cozy up to the demographic, as gay couples are increasingly settling down in suburbia.

Listen in as Justin Foster, co-founder of video commerce software provider Liveclicker, and Kevin Ertell, chief marketing officer of OnlineShoes.com, discuss video commerce best practices at the Retail Marketing Virtual Conference & Expo. Register for the on-demand version of the event here. The event is available on-demand until July 23.

When Adidas confirmed that it was pulling its merchandise from online marketplaces, many in the e-commerce community were taken aback. After all, here was an internationally recognized brand cutting off distribution across some of the most prominent — and fastest growing — channels. Adidas wasn't alone, however. The company was likely responding to similar pressures associated with selling on marketplaces that other brands, of all sizes, have been facing, according to Wes Sheperd, CEO of Channel IQ, an online services provider catering to manufacturers, distributors and retailers. 

Retailers reported largely disappointing sales in June, as consumers pulled back on spending amid concerns about jobs and the economy. Thomson Reuters was expecting its same-store sales index to inch up 0.5 percent in June, far weaker than a year-ago when the index rose 6.7 percent in June. June tends to be a weaker month on the retail calendar with fewer reasons to drive shoppers to the store.

Graduation season brings with it backyard parties and nostalgia, but it also comes with lots of interesting retail data. After comparing the shopping habits of more than 8 million people nationwide for the time periods before and during graduation season, RetailNext found that the nation as a whole declined roughly 5 percent in shopping for traditional gifting items during graduation.