Marketing

David Greene talks to branding expert Martin Lindstrom about the psychological tricks and ploys marketers and retailers use to entice shoppers into a back-to-school retail frenzy.

OK, as a journalist, I’m not supposed to show any allegiance to a brand. I'm supposed to be unbiased and straightforward with just the facts, ma’am. And most of the time I am. But I’ve been reading a lot about the cool stuff online luxury retailer Net-A-Porter has been doing lately, and I can’t contain my excitement. Here are three reasons I think it's a great company:

For women looking to undermine the competition, Nine West has a solution: shoes just for "starter husband hunting" and the first day of kindergarten. The company branded these latest collections as the perfect match for momentous life "shoe occasions" such as snagging a husband and sending junior off to his first day of school. Shoppers, though, could be forgiven for mistaking the products as marketing turned Internet trolling. "Go get 'em tiger," reads

Join us for this fast-paced session covering advanced strategies retailers can use to optimize your email marketing performance.

How has Joyus, the San Francisco-based video shopping platform startup that's raised more than $19 million in funding, been able to realize success from its use of online video? Sukhinder Singh Cassidy, chairman and founder of Joyus, explained how via three lessons during her keynote presentation at the Internet Retailer Conference & Exhibition in Chicago yesterday.

Panelists share best practices around location-based data, namely: how to use visual data analysis to drive sales and stay competitive.

It seems that beleaguered yoga-apparel retailer Lululemon has now become a potential takeover target in the apparel retail industry, given the drastic decline in share price and the ongoing troubles in its operations. Lululemon is likely to fall prey to the acquisition aspirations of giant sports-related apparel retailers like Nike Inc., V.F. Corp. and Columbia Sportswear Co, all of which are looking to expand into the yoga product line. Though a

We discuss the data landscape, the best sources for data, and how to use it to increase revenues and capture new customers.

The New Year's you're probably used to celebrating is already over, but in just a few days you can celebrate the holiday in a new way with one of your favorite department stores. At select store locations, Bloomingdale's will be celebrating the Chinese New Year and the Year of the Horse with pop-up shops, special events and merchandise, and cultural presentations from Jan. 10 to Feb. 15. 

Effective merchandising — i.e., giving shoppers the detailed product information they need in order to convert to a customer — is especially critical during the holiday shopping season. The trick lies in communicating brand messages while executing an omnichannel selling strategy. With effective product content online, retailers can drive both e-commerce and store sales.