Marketing
July 16, 2015 at 3:56 pm
Interactions, an experiential marketing firm, recently conducted a national survey to re-examine existing stereotypes about the differences and similarities of shoppers based on their gender. There are various commonly repeated urban myths. Take for instance the notion that males shop using caveman behavior and are considered “grab and go” shoppers who also “whine and wait”…
July 9, 2015 at 2:05 pm
Newegg.com hopes to go to the head of the class in back-to-school IT sales. In pursuit of that goal, the top tech-oriented e-tailer has jump-started the back-to-school season by launching a student-only online store and offering an introductory $20 discount off its white-glove “Newegg Premier” affinity program. Newegg described the effort as its “most comprehensive…
July 1, 2015 at 2:10 pm
RadioShack is still kicking — and it wants everyone to know it. The electronics chain filed for Chapter 11 bankruptcy protection in February and has since entered into a partnership with Sprint on more than 1,400 co-branded stores. Even as details of the brand's future are being hashed out, RadioShack has launched a marketing campaign…
June 29, 2015 at 1:30 pm
For your summer closet, how about wide-legged Zimmerman pants? An Oscar de la Renta caftan? A linen-burlap maxi dress with golden cuffs? If these items sound niche or ad hoc to you, think again. Major players in the fashion industry are marketing to the traditionally overlooked Muslim consumer, especially as Ramadan gets going this month.…
June 23, 2015 at 2:07 pm
Once-iconic American retailer Gap is in trouble. The brand was once so cool that Sharon Stone wore one of its turtlenecks to the Oscars. Today, the company is closing a quarter of its stores amid declining sales. Sales at the brand that once dominated mall retail have declined for 13 straight months, according to Hiroko…
June 16, 2015 at 2:32 pm
Ikea is getting intimate with its customers. To send the company back on a growth track, Ikea has plans to make 1,000 house calls a year at customers' homes, poking through their cabinets, observing how their kids play and determining the biggest headaches people encounter when running their households. The goal: learn what customers in…
June 8, 2015 at 2:42 pm
With its traditional fanfare, Wal-Mart on Friday put singers Mariah Carey, Ricky Martin and Rod Stewart on stage at its annual shareholder meeting. Actress Reese Witherspoon even played host for the proceedings. If this weren’t an annual rite, one could be excused for expressing puzzlement over the forces that bring these big names together with…
June 1, 2015 at 1:36 pm
Marketing has never been just about selling. It’s about telling a story, conjuring a feeling and inspiring an audience. It’s about doing anything to make that ever-so-valuable connection with an entire community. People aren’t just buying a product, they’re buying a brand. If your brand is strong and you connect well with shoppers, then this…
May 19, 2015 at 4:39 pm
This webinar shows how to set up a successful trigger-based email marketing campaign to generate more revenue and greater profit.
May 5, 2015
Speakers share best practices to take your retail business international from e-commerce professionals and retailers who’ve done it.
