Marketing

Are You Measuring Your Online Ad Campaign Correctly?
May 26, 2016 at 10:03 am

Measuring a campaign appropriately is the most important consideration for online media. For internet retailers in particular, measurement methods can make or break a campaign. To accurately measure a campaign, retailers must identify the true business objective, and then measure against that objective

Fad, Shmad. New Domain Extensions Are Here to Stay
May 12, 2016 at 11:09 am

To say that interest in and use of new domain extensions has exploded recently is an understatement, with approximately 12 million already in existence. Instead of being limited to domain names such as .COM, .ORG, .EDU, etc., businesses can select from literally millions of other options, with extensions such as .NEWS, .LIVE, .ROCKS, .ATTORNEY, .REVIEWS and…

Upskirt Ad From Calvin Klein Offends
May 12, 2016 at 11:01 am

Is Calvin Klein the new American Apparel? It’s the first thought that entered my mind when I saw this “upskirt” Calvin Klein clothing ad with the text “I flash in #mycalvins.” I cropped the image, but The Daily Mail shows the full ad that spawned a negative consumer reaction on social media. And yes, I know…

Why Mobile-First is Imperative for Omnichannel Retailers
May 10, 2016 at 9:51 am

Consumers own multiple devices on which they can shop — laptops, smartphones, desktops, tablets and wearables. So how are they using them to browse and buy? Bronto sought to find out by commissioning Ipsos to survey 1,000 U.S. adults with access to at least one device. The results are both predictable — e.g., older individuals…

Why Specialized Domain Names Could Be Your Secret Weapon for Boosting Sales
May 9, 2016 at 1:00 pm

Retailers were skeptical about whether the internet had sticking power in its early days. Sales meant brick-and-mortar stores, print advertisements and TV spots for those with the cash. The birth of e-commerce threw that world into turmoil. Today’s omnichannel retailers need a universal call to action that embraces every customer touchpoint. A meaningful, memorable domain…

The Top 3 Lead-Gen Challenges B-to-B Marketers Face (And How to Solve Them)
May 9, 2016 at 10:05 am

All B-to-B marketers will inevitably find themselves struggling to generate high-quality leads at some point in their career. Finding people who are interested and excited to learn more about your product or service can often feel like an uphill battle. Recently, Formstack surveyed over 200 marketers on current trends and opportunities in marketing, and we…

Old Navy Haters Gonna Hate
May 5, 2016 at 12:01 pm

Wednesday, Old Navy was trending on Twitter and Facebook, as well as overtaking a previously unrelated hashtag: #lovewins. And the retailer didn’t have to do much to earn it — the brand just stood by its April 29 ad depicting a happy, beautiful interracial couple with a cute kid. This, despite internet hate bringing back…

Kmart Offers Lifetime Guarantee on Plants, but Take a Look at Fine Print
May 4, 2016 at 9:42 am

No green thumb? No need to worry, said Kmart, announcing a new lifetime guarantee on certain plants sold at its lawn and garden centers. Customers who buy a tree, shrub or perennial with a "Plants for Life, Guaranteed" tag can, upon the plant's untimely passing, receive a replacement or store credit if they return the "Guaranteed…