Marketing
December 17, 2015 at 10:41 am
As the known galaxies brace for further Star Wars mania, Target is making sure it gets its fair share of the Jedi universe. Besides its Share the Force campaign, which has been uploading fans favorite memories since it kicked off earlier this fall, it also hosted the Target and Star Wars Galactic Experience at L.A.…
December 17, 2015 at 10:09 am
Every time around Christmas, I think of this movie where Arnold Schwarzenegger struggles to find a Turbo-Man for his kid. Depicting the commercialization around Christmas in a lighter vein, "Jingle All the Way" was the first movie that made me see Christmas through the retail lens. Interestingly, it’s my inbox and smartphone doing the job…
December 10, 2015 at 10:55 am
U.S. officials on Wednesday sued J.C. Penney, accusing the retailer of deceiving consumers by advertising textile fiber products as containing bamboo and bamboo fiber, when they actually contain rayon. According to a complaint filed by the Department of Justice and Federal Trade Commission, J.C. Penney in "numerous instances" deceptively advertised products such as men's socks,…
December 1, 2015 at 11:23 am
For many retailers, the holiday season is their busiest time of the year. To beat the competition for customers, many companies begin touting sales and special promotions weeks or even months in advance. However, being first out of the gate isn’t enough to ensure success. Here are four of the top marketing faux pas that…
November 25, 2015 at 12:06 pm
In this Highlight Reel, you’ll get a taste of the content that was covered in our full-length 10/20 webinar.
November 20, 2015 at 11:06 am
"Togetherness" is the theme of the 30-second video spot. The same-sex couple appear alongside an adorable puppy, an older interracial couple, a coiffed grandmother and a variety of shiny kitchenware. The ad is the first of eight that will focus on different members of multigenerational family, according to AdAge. Kohl’s inclusion of a same-sex couple brings…
November 17, 2015 at 10:27 am
Ever the optimists, millennials are approaching the holiday season with more vigor than older shoppers — putting them squarely at the top of many retailers' wish lists. According to a survey by PricewaterhouseCoopers (PWC), 47 percent of millennials said they plan to spend more this holiday season, compared to just 25 percent of shoppers ages…
November 17, 2015 at 10:11 am
With the holiday shopping season on the horizon, YouTube is rolling out two products designed to help retailers. After testing a pair of shopping-based products with a few select companies, YouTube is making TrueView and shopping ads available to all retailers using Google AdWords. TrueView campaigns consist of interactive video ads that allow users to…
November 17, 2015 at 10:02 am
The interview below is an excerpt from Robert Passikoff's upcoming book, "At the Speed of the Consumer: Branding in the Digital Age." Robert Passikoff: Brands often get left behind in digital. They’re often an afterthought. You’ve done it really well. What’s your philosophy about brands and digital space? Martine Reardon: I’d say that the philosophy…
November 13, 2015 at 10:28 am
Another day, another retail boycott urged by Republican presidential candidate Donald Trump. The real estate mogul took to Twitter Thursday afternoon to encourage shoppers to steer clear of the brand that once carried his clothing line but severed ties with him shortly after he called Mexicans “rapists” in his campaign kick-off speech. “Macy’s was very disloyal to…
