Marketing

There are some things that anyone who lived during the 1990s did — whether they care to admit it or not. We all learned the Macarena, everyone got a Rachel haircut and telling another human being to talk to the hand in no way sounded ridiculous to anyone. And rolled into the pantheon of quintessentially…

J.C. Penney is targeting millennials who are entering the real estate market with the relaunch of its appliance business. The retailer announced Tuesday that it will introduce laundry and kitchen appliances to 22 pilot stores in San Diego, Tampa and San Antonio starting Feb. 1. The move is one of several the company is planning to…

In the tradition of New Year’s forecasting, but firmly grounded in many of the on-the-ground developments we've been observing at Objectwave, we're predicting that three key trends will affect e-marketing strategy in 2016. First, Google’s Penguin 3.0 will force a further rethink in best practices for search engine optimization. Second, the personalization trend will deepen.…

Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…

Despite the surge in online advertising, most consumers still do the vast majority of their shopping in brick-and-mortar stores. According to PwC, nearly 40 percent of consumers make purchases inside a physical store every week, compared to 27 percent who do the same online. Unlike online audiences, that may or may not be shopping when…

This interactive webinar will seek to help retailers get the most bang for their buck from their data.

Retailers, it’s time to get your collective heads around Generation Z. This digitally savvy and demanding demographic is beginning to make its presence felt. Gen Z, or those born after 1995, already contributes $44 billion to the American economy each year. According to a report by advertising firm JWT, over 70 percent of parents say…

For many retailers, the holiday season means bringing marketing ideas from storyboards to life. With omnichannel retail comes omnichannel marketing; as technology has changed, retail marketers are shaking up their marketing plans to connect with customers across all screens. The annual advertising race is most certainly global — an estimated $2.2 billion will be spent…

On Dec. 31, after a successful three-year tenure, Alex Thorne will call it quits at Toys"R"Us. But he won't be cashing in his 401K to buy a condo in Boca; he'll be trying out for a starring role in his school play. That's because Thorne has aged out of the position of "chief play officer" at…

From dancing sharks at the Super Bowl and the end of the "Mad Men" era to the rise of Amy Schumer and Star Wars pandemonium, this year was filled with plenty of entertaining and inspiring moments. It wasn’t just celebs and pop culture that caught the eye of marketers, though. In the world of retail,…