Marketing
June 28, 2016 at 10:54 am
Join us to discover what brands are doing to earn top rankings and learn the new, innovative ways they’re using digital gift cards.
June 22, 2016 at 12:41 pm
On June 3, Nickelodeon’s new film "Teenage Mutant Ninja Turtles: Out of the Shadows" hit theaters across the country. Well before opening night, Nickelodeon partnered with Wal-Mart on a cross-media advertising campaign to drum up excitement for not only the movie, but also the toys and accessories that would launch with it.
June 21, 2016 at 10:29 am
Many new dads celebrated their first Father’s Day this past Sunday, and you can add Carolina Panther’s quarterback Cam Newton to that list. With his new dad status, Newton teamed up with Target to offer his fresh perspective to shoppers looking for gifts. The quarterback gave advice to young fans in the Charlotte area as…
June 16, 2016 at 9:34 am
There’s a new generation on the horizon, one that has the potential to completely change the way retailers do business. It’s not the ever-vilified, oft-studied millennials; they’re (finally) becoming old news. This next generation, called centennials, was born after 1995 and currently accounts for roughly 25 percent of the population. Contrary to what many retailers…
June 10, 2016 at 2:45 pm
Transitioning from startup to a growth-stage company isn’t easy. This session is a fascinating look into the world of retail startups.
June 10, 2016 at 2:37 pm
Moosejaw’s CEO will discuss the company’s culture and how it’s been able to develop life-long relationships with its customers.
June 6, 2016 at 5:09 pm
In today’s highly competitive environment, it's exceedingly difficult for retailers to differentiate themselves enough to win one trip from shoppers, let alone earn their long-term loyalty. Successful retailers have aimed their focus at consumers, finding unique ways to not only deliver incentives to bring them to the store, but also to interact and build relationships…
May 26, 2016 at 10:03 am
Measuring a campaign appropriately is the most important consideration for online media. For internet retailers in particular, measurement methods can make or break a campaign. To accurately measure a campaign, retailers must identify the true business objective, and then measure against that objective
May 12, 2016 at 11:09 am
To say that interest in and use of new domain extensions has exploded recently is an understatement, with approximately 12 million already in existence. Instead of being limited to domain names such as .COM, .ORG, .EDU, etc., businesses can select from literally millions of other options, with extensions such as .NEWS, .LIVE, .ROCKS, .ATTORNEY, .REVIEWS and…
May 12, 2016 at 11:01 am
Is Calvin Klein the new American Apparel? It’s the first thought that entered my mind when I saw this “upskirt” Calvin Klein clothing ad with the text “I flash in #mycalvins.” I cropped the image, but The Daily Mail shows the full ad that spawned a negative consumer reaction on social media. And yes, I know…
