Marketing

Gap, the beleaguered apparel chain, is scrambling to regain its footing during the all-important back-to-school (BTS) season. The retailer has been under consistent pressure to reverse sliding sales, though it's seen recent glimmers of progress. Core to Gap's struggles is an identity crisis, both in merchandise and marketing, as well as in brand voice. With consumers…

Zappos’ new campaign #ImNotABox inspires customers to get creative. A limited number of orders are shipping in these new boxes that double as artistic, crafty fun. Melissa Ward of Target Marketing, Total Retail's sister brand, is joined by Rob Stott, creator of the #Unboxed series, and together they show you that Zappos’ new shipping box…

Consumer attitudes toward supermarket food preparation are changing. A strong demand for gourmet cooking persists over traditional takeout options. According to an article on Forbes, this trend is creating an opportunity for grocers to deliver unique meal options while creating a learning environment for actual chefs. That’s right, more and more supermarkets are hiring experienced…

Target is taking an innovative approach to back-to-school (BTS) season this year by involving kids every step of the way, from marketing to product development. The retailer announced Monday that it will build on the success of its kid-inspired Cat & Jack and Pillowfort lines by relying on kids to direct how it will fund school…

Experience is everything. It’s how we form relationships, memories and our own identities. Therefore, when customers experience a brand, they’re connecting to that brand on a personal level. Music is an experiential enhancement that can launch your brand firmly into the hearts and minds of your customers. Providing a soundtrack for your messaging — e.g., as…

Companies such as Amazon.com, Netflix and Spotify have shown us that personalized digital experiences are the way of the future.

Among the more common strategies used to engage back-to-school shoppers early is advancing advertising and promotional schedules.

We’ll share a series of techniques that have proven to deliver double-digit search traffic improvements and increased conversions.

Nike co-founder Phil Knight has officially stepped down from his position as chairman of the board.

You may think of big data, content marketing, mobile or social as being the future of marketing, but it’s the combination of all four that helps retailers make great experiences for customers. In essence, customer experience is the now and future king of marketing in the retail industry — the connection between a positive worker…