Marketing
April 21, 2016 at 1:13 pm
This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.
April 13, 2016 at 2:10 pm
J.C. Penney Co. is launching its first fashion brand for plus-size women, Boutique+, and it’s partnered with “Project Runway” winner Ashley Nell Tipton for two capsule collections tied to the brand. Boutique+ is slated to arrive in 500 stores as well as online on May 1. The brand is designed with the millennial shopper in mind,…
April 8, 2016 at 11:38 am
Gap says the company is “sorry to anyone we’ve offended.” Apparel maker Gap on Tuesday has apologized for an image used in an ad that some critics said was racially insensitive. The ad in question depicts four young girls that are part of Le Petit Cirque, a traveling circus company that features boys and girls between the…
April 4, 2016 at 6:59 pm
If you had a dime for each time you’ve been told you need to reach the omnichannel customer, you’d have at least $20. I think I’m up to $45.90. This relentless, finger-wagging nag isn’t unjustified. The always-on availability of cheap, high-speed internet connections and the warp-speed evolution of mobile devices has created a consumer that…
March 24, 2016 at 10:36 am
When the first branches of Whole Foods new 365 Supermarket open later this year, shoppers will see more than just lower prices. The millennial-oriented chain is being positioned as a cheaper alternative to its older sibling, and Whole Foods is trying an unusual technique to attract shoppers: filling their new locations with tattoo shops, vegan…
March 23, 2016 at 5:50 pm
When the first branches of Whole Foods new 365 Supermarket open later this year, shoppers will see more than just lower prices. The millennial-oriented chain is being positioned as a cheaper alternative to its older sibling, and Whole Foods is trying an unusual technique to attract shoppers: filling their new locations with tattoo shops, vegan […]
March 22, 2016 at 10:22 am
Join ChannelAdvisor for this webinar and learn how to make the most of the many retail opportunities Google has to offer.
March 11, 2016 at 8:23 am
Some people just can't handle #ThisBody. A new commercial that's part of Lane Bryant's body positive campaign may never get a chance to air. A representative for the clothing company tells PEOPLE it has been rejected by multiple TV networks, including NBC and ABC. The ad stars curvy models, like size-16 Sports Illustrated cover girl…
March 2, 2016 at 12:01 pm
From where I stand, 2015 was a watershed year for holiday sales. Expected to increase by 3.7 percent, they officially surpassed the 10-year average. Online spending is expected to jump 11 percent from 2014. Ad impressions will increase by 50 percent, and clickthrough rates will rise by a full 100 percent. U.S. online holiday sales will surpass $95 billion this year.…
February 29, 2016 at 1:24 pm
Join us to learn how your brand can position itself to thrive in a rapidly changing and increasingly digital retail environment.
