Marketing

Consumers own multiple devices on which they can shop — laptops, smartphones, desktops, tablets and wearables. So how are they using them to browse and buy? Bronto sought to find out by commissioning Ipsos to survey 1,000 U.S. adults with access to at least one device. The results are both predictable — e.g., older individuals…

Retailers were skeptical about whether the internet had sticking power in its early days. Sales meant brick-and-mortar stores, print advertisements and TV spots for those with the cash. The birth of e-commerce threw that world into turmoil. Today’s omnichannel retailers need a universal call to action that embraces every customer touchpoint. A meaningful, memorable domain…

Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.

All B-to-B marketers will inevitably find themselves struggling to generate high-quality leads at some point in their career. Finding people who are interested and excited to learn more about your product or service can often feel like an uphill battle. Recently, Formstack surveyed over 200 marketers on current trends and opportunities in marketing, and we…

Wednesday, Old Navy was trending on Twitter and Facebook, as well as overtaking a previously unrelated hashtag: #lovewins. And the retailer didn’t have to do much to earn it — the brand just stood by its April 29 ad depicting a happy, beautiful interracial couple with a cute kid. This, despite internet hate bringing back…

Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.

No green thumb? No need to worry, said Kmart, announcing a new lifetime guarantee on certain plants sold at its lawn and garden centers. Customers who buy a tree, shrub or perennial with a "Plants for Life, Guaranteed" tag can, upon the plant's untimely passing, receive a replacement or store credit if they return the "Guaranteed…

Trish Mueller has stepped down as chief marketing officer at Home Depot after nearly seven years with the Atlanta-based company. Director of Corporate Communications Stephen Holmes confirmed to Adweek that Mueller announced her resignation approximately two weeks ago and that she's been replaced by president of online operations Kevin Hofmann, who will hold both titles.

Women’s retailer Chico’s FAS says it plans to decentralize its marketing and digital commerce, a move the company says will save $11 million in marketing expenses this year. “Disbanding these previously centralized functions will result in a leaner, more simplified structure that better supports the individual brand needs and places the functions closer to the…

It’s no secret that retail marketing is changing. According to Forrester, 85 percent of marketing executives believe that today’s marketing department has functions that no one thought would be a responsibility even three years or four years ago. This pace of accelerated change and expectation has led to the need for an agile marketing ideology…