Marketing
February 1, 2017 at 3:34 pm
Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.
January 25, 2017 at 11:35 am
Toys"R"Us Inc. announced that Carla Hassan will join the company as chief marketing officer and executive vice president, starting Feb. 20. Prior to Toys"R"Us, Hassan was senior vice president, brand management for PepsiCo’s Global Beverage Group. In her new role, Hassan will be responsible for developing a global marketing strategy to grow the toy and…
January 20, 2017 at 12:08 pm
In episode 71 of Total Retail Talks, I interview Ellen Davis, senior vice president of research and strategic insights at the National Retail Federation (NRF). This episode was recorded at the NRF's Big Show in New York City earlier this year. Davis discusses the key findings to emerge from a research project the NRF conducted which…
January 20, 2017 at 9:33 am
Target Corp. announced Thursday that it has promoted Rick Gomez to executive vice president and chief marketing officer, effective Jan. 29. Gomez is replacing former CMO Jeff Jones (who jumped ship to Uber), and will be responsible for "furthering Target's brand positioning and leading the integration of all marketing programs," the company said in a…
January 18, 2017 at 4:51 pm
Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Liz Rodbell, president of Lord & Taylor and Hudson's Bay.
January 18, 2017 at 12:00 pm
Attaining customer loyalty is an incredibly difficult, but important, task in today's hypercompetitive retail environment. It's well-documented that retaining an existing customer is much more cost effective than spending to acquire a new customer. Therefore, retailers have implemented loyalty programs to incentivize customers to come back and purchase from them again and again. Walgreens’ Balance…
January 16, 2017 at 8:37 am
As email, postal and other marketing channels flood consumers with messaging, retailers struggle to meet the highly complex expectations of their hyperconnected customers. Today's consumers demand more personalized, optimized and unique shopping experiences. While the process known as data onboarding isn't new, it's still growing in popularity within the world of retail. Data onboarding enables…
January 13, 2017 at 10:38 am
Accurate data is the fuel necessary to power personalized marketing campaigns. Without accuracy, personalization isn’t possible.
January 13, 2017 at 10:36 am
Heather Fletcher, my colleague at Target Marketing (sister publication of Total Retail), wrote a very interesting article yesterday that examined how President-elect Trump won the election by leveraging some tried-and-true marketing strategies — namely, data modeling, multivariate testing and targeted social media marketing. (Click here to read the full article.) Heather's article got me to…
January 12, 2017 at 12:40 pm
This year, half the nation has been hit by dizzyingly cold weather. In the middle of December, the Midwestern states, and even areas in Oregon and Northern California, received several feet of snow without much signs of stopping. There have also been sub-zero and negative temperatures in the same areas, which is more typical of…
