Marketing

Neiman Marcus has named a new chief marketing officer. The Dallas-based luxury retailer said Friday that Carrie M. Fisher has been named senior vice president and chief marketing officer of Neiman Marcus Group. Fisher starts on Oct. 3, and comes to Neiman Marcus from Fossil Group, where she held the same titles at the fashion watch…

Don’t you just love it when Apple releases a new product. It brings out the haters. The iPhone 7 release last week was no exception.

Brand authenticity and reputation are more critical than ever in today’s digital economy. While customer experience has always been a factor in the retail equation, the shift to consumer-centric planning has transformed retail’s business model and separated the successful retailers from the rest of the pack.

H&M has pulled its plus-size clothing line from many of its New York City stores. The story first broke when Revelist, an online news site aimed at millennial women, reported that it was tracking the items a few months ago. H&M responded to Revelist's inquiry by saying that it was removing plus-size items to make floor…

Learn 6 actionable steps, using insights from industry experts, to help you better plan, execute and measure retail marketing projects.

The millennial generation, those born between 1982 and 1998, is the nation’s largest. Millennials are all 18-34 years old, but age is about the only common denominator for the individuals in this demographic. Jean-Yves Sabot, vice president of retail business development for Epsilon , breaks down millennials into six different groups, or what he refers…

People do strange things. Nancy Harhut, chief creative officer at Wilde Agency, a digital and direct marketing agency, says this statement is very true when it comes to consumer purchasing habits. In her opening keynote yesterday at NEMOA’s directXchange Fall Conference in Schaumburg, Ill., Harhut explained that science has found that 95 percent of purchasing decision making takes place…

With Amazon Prime Day, the second such self-created “shopping holiday,” over for another year, it’s a good time to turn our attention to another big sales opportunity for retailers: Black Friday. Over the years, Black Friday has gained the reputation of a major in-store and online shopping bonanza that every retailer has to participate in…

Retail marketers know that an effective loyalty program can earn and keep customers while boosting profits. However, they often don’t know how their program stacks up to their competitors’ programs. Many years advising top-name clients in loyalty marketing have shown us what works, what doesn’t and how to check. With a smart loyalty self-assessment, retailers…

For decades, marketers have been trained to think of the path to purchase as a linear progression, leading from awareness to familiarity, consideration, purchase and finally loyalty. In accordance with this philosophy, marketers often believe they can influence consumers’ decisions by reaching them at just one or two stops along the way. However, today’s path…