Marketing Automation

Accurate data is the fuel necessary to power personalized marketing campaigns. Without accuracy, personalization isn’t possible.

Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!

Learn 6 actionable steps, using insights from industry experts, to help you better plan, execute and measure retail marketing projects.

Consumers own multiple devices on which they can shop — laptops, smartphones, desktops, tablets and wearables. So how are they using them to browse and buy? Bronto sought to find out by commissioning Ipsos to survey 1,000 U.S. adults with access to at least one device. The results are both predictable — e.g., older individuals…

It’s no secret that retail marketing is changing. According to Forrester, 85 percent of marketing executives believe that today’s marketing department has functions that no one thought would be a responsibility even three years or four years ago. This pace of accelerated change and expectation has led to the need for an agile marketing ideology…

This article outlines how machine learning works, as well as the ways it can be used by brands to optimize email marketing campaigns.

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

If you had a dime for each time you’ve been told you need to reach the omnichannel customer, you’d have at least $20. I think I’m up to $45.90. This relentless, finger-wagging nag isn’t unjustified. The always-on availability of cheap, high-speed internet connections and the warp-speed evolution of mobile devices has created a consumer that…

If you’re like 85 percent of retail marketers today, you’ve called in reinforcements. The vast majority of retailers use some kind of marketing technology, each designed to deliver on some part of the shopper journey. This has contributed to the massive growth of the industry. According to IDC, the marketing technology business is expanding at a…

Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…