Marketing Automation

When you’re interacting with millions of email subscribers, the only way to personalize content for each person on your list is with automation. But within many organizations, the idea of giving a machine control over email content isn’t exactly an easy sell — especially for brands that have spent decades refining their voice and visuals.…

Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.

In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.

For our Inner Circle Q&A this week, the folks at Custora, one of the Women in Retail Leadership Circle: On the Road, San Francisco sponsors, interviewed Renee Lopes Halvorsen, senior director of marketing and e-commerce for Marine Layer, a Custora client. A San Francisco-based company, Marine Layer is known for making “absurdly soft clothes (that are stylish too).”

Though it was temporarily sidelined by some otherwise adorable dogs, Amazon Prime Day offered millions of Americans a much-welcomed break from the recent hot snap by providing an oasis of cool deals and a few thrilling moments of holiday-like shopping frenzy. Meanwhile, brand advertisers across the world looked to cash in on Prime Day’s 36-hour…

Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected…

Attendees will learn how online retailers can leverage modern e-commerce automation and business intelligence technology.

In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

Consumers are eager to embrace connected devices and automation; however, they remain wary of the Internet of Things (IoT), security breaches and their long-term effects. People want the ease and accessibility that automation can provide but want assurance that there are protocols and security measures in place before they fully adopt these practices. Optimistic for…