Marketing Automation
March 16, 2020 at 3:22 pm
I'm no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we're in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times of crisis. I will leave up to…
January 29, 2020 at 12:52 pm
Marketing automation isn’t a thing of the future — it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of marketing automation tools that many are unaware of that have the ability to help SMBs reach customers in a timely and…
January 10, 2020 at 11:14 am
Artificial intelligence (AI) is a hot topic and many marketers have high expectations for the technology. There are lofty predictions for AI in the future, however, there are already a lot of applications for the technology within marketing automation that retailers have yet to take advantage of. What does it look like in practice?
November 21, 2019 at 9:58 am
A recent report predicts that spending on artificial intelligence (AI) in retail will reach $7.3 billion by 2022, with 30 percent of it being allocated toward marketing automation. AI marketing has been disruptive in the retail industry by providing countless benefits to retailers of all sizes, from Fortune 500 companies to small e-commerce shops. These…
August 8, 2019 at 12:00 pm
Join our expert speakers as they discuss why automation is increasingly being viewed as critical in product content management.
July 31, 2019 at 11:17 am
Due to the cross-channel behavior of today’s consumers, shifting from channel to channel and device to device in the same purchase journey, retailers and brands are spending more of their technology budgets on systems and solutions that enable omnichannel operations — e.g., order and inventory management systems. At the same time, they've yet to fully…
July 18, 2019 at 11:50 am
Join us for this session to learn about ways to use data to provide a more customized onboarding experience.
May 14, 2019 at 12:00 pm
Amazon.com is crowded. Most Americans skip Google and go straight to Amazon when they shop online, and as a result it has become one of the key product marketing battlegrounds. Today, improving visibility, keyword dominance and digital shelf space on Amazon requires an increasingly high level of active, real-time campaign management, putting a lot of…
March 27, 2019 at 12:04 pm
Applications for machine learning (ML) and artificial intelligence (AI) are growing exponentially with the data that supports them. In 2019, more and more retailers will be adapting these solutions as another means of differentiation, gaining more insights into their customers, their journeys and overall experiences. The ability to both develop the right solution and measure…
March 22, 2019 at 3:02 pm
In this webinar, we’ll address the parts of the product content process your business should consider optimizing and much more.
