Marketing Automation

In this video, Editor-in-Chief Joe Keenan interviews Jennifer Slegers, director of CRM at Carhartt, a heritage American brand known for the highest quality workwear, outdoor apparel, and gear. Slegers discusses Carhartt's brand growth, its work with Bluecore to better understand its customers, and customer retention challenges and how those issues were impacting the business. She…

Retailers rely on up-to-date customer data to keep a pulse on consumer shopping habits, understand trends, and create targeted campaigns for very specific audience segments. Third-party cookies have long been a critical method of gathering that data. And while Google once again postponed its phaseout of third-party cookies, the extension doesn’t mean that marketers can…

Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate…

Personalization has never been more important for consumer brands and retailers. According to McKinsey, companies that excel at personalization generate 40 percent more revenue from those activities than average players. However, many marketing leaders report ongoing challenges in delivering personalized experiences. The challenges and opportunities for getting personalization right (or wrong) all hinge on data. While…

Most of the conversations I have with retailers these days are about strategies to improve the performance of their tried-and-true triggered marketing campaigns — e.g., abandon browse, search and product campaigns. Retailers are aware that having triggers for shoppers who abandoned their cart, abandoned a search or browse is now pretty commonplace, and so the…

As we move further into 2024, the in-store retail landscape continues to shift from transactional spaces to powerful mediums for engaging and communicating with consumers. This shift presents a pivotal opportunity to redefine the dynamic between brands, retailers, and consumers. Retailers are looking to invest in physical enhancements to stores to personalize customer experiences further.…

The festive season has long been the most competitive retail period, and this year is set to be no different. Competition is fierce and advertisers are most likely looking to take advantage of increased consumer confidence. This, coupled with the overall level of saturation in the digital ecosystem, has meant that consumer attention is at…

A recent consumer survey revealed that 76 percent of shoppers say they will stop doing business with a company after only two poor experiences, and these experiences can even occur in the same transaction. As consumers demand more value for their money during an uncertain economy, retailers must deliver a seamless, efficient customer service experience by leveraging automation.…

Technology is advancing at an extremely fast pace — just look at how quickly ChatGPT has become a household name. It has dominated news cycles and heightened our awareness and understanding of where, and how, artificial intelligence (AI) is impacting our lives. From digital assistants like Siri, to predicting customer behavior and preferences, AI is…

Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion marketing emails and 107 million SMS sent by brands in 2022. It showed how deeply consumers…