Marketing

It may be the happiest time of the year for retailers, but this year, the economy and overseas competition may make it the most unpredictable one since COVID. As brands prepare for another drawn-out holiday shopping season, there are a few obstacles and "what-ifs" that may impact company profits. E-commerce marketing platform Omnisend analyzed sales…

The holiday season often brings excitement for the e-commerce industry amid festive campaigns and acquisition of new customers. In reality, there are a number of outside factors that can impact consumer spending. U.S. companies are sensing that many consumers may be treading cautiously due to a number of factors. In fact, a recent study suggests…

The holiday shopping season can influence more than end-of-year revenue — it can serve as a catalyst for retailers’ success in the new year. First-time and returning shoppers alike emerge in droves during the holiday season, but they can just as quickly disappear when the holidays are over. And most of them are gone without…

This holiday shopping season promises to be another marathon for e-commerce brands, filled with the expected twists and turns that a three-month shopping period brings. Although, while an extended shopping period might sound like good news for e-commerce brands wanting to capitalize on the season, one already prominent thorn in the side threatens to dampen…

The holiday season is a critical time for small and midsize businesses (SMBs). For many, it’s a major revenue driver, helping to meet year-end goals and set the stage for the new year. However, it’s also one of the most stressful (and busy) times of the year, especially if you’re an entrepreneur in the retail…

During a keynote presentation at Total Retail Tech 2024, Sucharita Kodali, vice president and principal analyst at Forrester, shared an analysis of industry data and consumer insights. SoLoMo, or social, local and mobile, has been a term used by retail marketers for years. In this video clip from her session, Kodali provides a gauge on…

With the holiday season in full swing, retailers are already navigating an economic landscape marked by shifting consumer behaviors. According to Deloitte, holiday retail sales are expected to increase by more than 3 percent this year, a long-awaited sign that we're finally approaching pre-pandemic levels. After weathering years of economic uncertainty and inflation-impacted prices, consumers…

In today’s fast-paced retail environment, mid-market brands face the challenge of competing with industry giants with more resources and larger budgets. However, retail media networks (RMNs) are leveling the playing field, providing these smaller companies with powerful tools to engage customers across multiple channels. With advanced ad targeting and data-driven strategies, mid-market businesses can achieve…

The landscape of direct-to-consumer (DTC) retail is rapidly shifting. Today's brands are grappling with challenges such as signal loss, reduced access to key data sources, and tighter privacy regulations that have rendered even first-party data insufficient in sustaining growth online. Many brands are turning to walled gardens like Google, Facebook, and Amazon.com as potential solutions.…

During the opening keynote at Total Retail Tech, Christopher Thomas-Moore (CTM), senior vice president and chief digital officer at Domino's, spoke about the digital transformation the pizza chain has embarked on. CTM shared how Domino's commitment to innovation, customer focus, and data-driven strategies has propelled the brand to new heights. In this clip from CTM's…