Marketing

The holiday season has always been an important time for brands to attract shoppers and drive sales. Black Friday is the kickoff to the holiday shopping season. This time of the year always presents a challenge for advertisers and retailers due to the compressed time frame. With fewer days between shopping milestones, such as Black…

As the holiday season continues, brands have a unique opportunity to craft campaigns that resonate deeply and drive sales. However, this requires advertisers to prioritize inclusivity. Kantar reported that 75 percent of consumers say a brand’s inclusivity influences their purchase decisions. Inclusive advertising isn’t just a moral imperative — it’s a necessity. As brands look…

In episode 471 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Stephen Bailey, chief marketing officer of John Fluevog Shoes, an independent design and retail footwear company based in Vancouver. Listen in as Bailey provides an overview of the unique footwear brand (0:45), fulfilling online orders from its stores (2:25), and his 20-year career history…

With the holiday shopping season upon us, retailers are planning the best ways they know how to connect with consumers and build brand relationships that will extend beyond a single purchase — including, ideally, well after the holidays have come and gone. The rub for retailers? Many embrace the same consumer outreach strategies as one…

We all know the holidays are a pivotal time for retail and CPG brands. It’s during this period that these categories tend to invest significant marketing dollars to reach their target audiences. However, these investments are often wasted, as consumers are already going to purchase products like stuffing mix or cranberry sauce for their holiday…

As the buzz around artificial intelligence and automation continues to dominate, we’re at a crossroads in e-commerce marketing. The shopping (including digital) experience is all about making people feel seen. Technology offers unmatched efficiency and scalability, but it doesn’t replace that one essential element: the human touch. The future of e-commerce is about finding the…

The holiday season is upon us, and many brands across the world have launched their festive marketing campaigns with the intent of capturing consumer attention and driving sales. However, recent research we conducted revealed that 89 percent of consumers feel that holiday campaigns launched before October are too early, with 41 percent admitting they don’t…

With the holiday season upon us, retailers are presented with one of the year’s biggest opportunities to drive revenue and customer loyalty. To master this seasonal rush, thoughtful planning across inventory, staffing, marketing and customer experience is key. Here’s how retailers can strategically navigate these elements to make the most of the holiday season. Start…

It may be the happiest time of the year for retailers, but this year, the economy and overseas competition may make it the most unpredictable one since COVID. As brands prepare for another drawn-out holiday shopping season, there are a few obstacles and "what-ifs" that may impact company profits. E-commerce marketing platform Omnisend analyzed sales…

The holiday season often brings excitement for the e-commerce industry amid festive campaigns and acquisition of new customers. In reality, there are a number of outside factors that can impact consumer spending. U.S. companies are sensing that many consumers may be treading cautiously due to a number of factors. In fact, a recent study suggests…