Marketing

A single retailer makes up less than 0.5 percent of a shopper’s total retail visits, according to recent data. Adding to that challenge, consumers spend less than 5 percent of their free time shopping each month. These realities of fragmented shopping, combined with the impact of rising costs on essentials and discretionary goods, have made…

Retail has dramatically transformed in recent years as evolving consumer preferences and the COVID-19 pandemic turbocharged e-commerce growth. While online sales surged, profitability didn’t keep pace — leaving retailers scrambling for alternative revenue streams. In the rush to recover lost profits, many retailers handed over their retail media operations to third-party gatekeepers. This quick fix,…

For years, direct-to-consumer (DTC) brands have followed a familiar playbook: pour money into search and social, optimize for conversions, and scale what works. However, that formula is getting harder to sustain. Platform saturation, rising costs, and tighter privacy regulations are forcing brands to rethink their media strategies. Growth still requires performance, but now it also…

When the cost of living rises faster than paychecks, spending doesn’t stop — it shifts. As inflation and economic uncertainty continue in 2025, consumers are leaning harder on credit to bridge the gap between what they need, want, and can actually afford. In 2024, U.S. consumer debt grew by nearly half a trillion dollars. And…

Not long ago, retail media networks (RMNs) were considered niche players in the digital advertising space, with endemic brands making up the majority of advertisers buying sponsored product listings and display banners on retailers’ owned digital properties. Due to their proximity to the point of purchase, RMNs were effective but largely seen as a lower-funnel…

Fueled by mobile commerce and innovative acquisition strategies, retailers are expanding globally. The rise of brands like SHEIN and Temu has raised the bar, showing that mobile-first and data-driven approaches can drive extraordinary growth in international markets. Adjust’s latest Mobile App Trends report finds that e-commerce app installs grew 17 percent year-over-year in 2024, with…

Loyalty programs have long been a cornerstone of customer retention strategies. However, many still fall short of delivering the personalized experiences customers expect. Traditional loyalty programs often rely on static rules and broad segmentation, offering generic rewards that fail to inspire true loyalty. Predictive artificial intelligence is changing that. It enables brands to build smarter…

E-commerce brands often chase surface-level metrics like sales volume and return on ad spend (ROAS), believing these numbers define growth. While important, they don't tell the full story. Brands that focus only on these metrics risk leaving money on the table. The real key to sustainable growth lies in a deeper, more strategic approach —…

In today’s noisy world of digital advertising, cutting through the clutter and reaching the right customer can seem impossible. Many brands, especially in e-commerce, are throwing spaghetti at the wall and hoping something sticks. That’s not us — and that’s not how we work. As a direct-to-consumer e-commerce brand, we dig into a more strategic,…

Every year during this booming season, shoppers reset their routines, explore new products, and rethink their brand preferences. It’s a time of renewal — and that sentiment applies to consumer behavior as well. Economic uncertainty and a growing appetite for discovery make spring a critical time for brands to reinforce their value and retain shoppers…